Hydrocotton is a company based in London, England working on cotton-growing technology using 80% less water than existing cultivation methods, without artificial fertilizers or pesticides. The company is also seeking to enable tracing the cotton from the grower to the ultimate user for a transparent supply chain.
The term hydrocotton is also used in an unrelated way to describe a cotton fabric used to make towels and bedlinen, using a weaving method creating many fine, untwisted yarn loops with an airy hollow core to promote absorbency.
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