The Dewar Cup Aberavon was an indoor tennis event held from 1968 through 1973 and played at the Afan Lido Stadium in Aberavon, Wales as part of the Dewar Cup circuit of indoor tournaments held throughout the United Kingdom.
The Dewar Cup circuit—of which Aberavon was a stop—was used by John Dewar & Sons (the whisky company) not just for promotion but also as a marketing experiment: Dewar’s used printed branding and signage on court walls, balls, and player paraphernalia to test consumer engagement and brand recall in sports settings, effectively making it a branded “whisky-circuit.
Finals
Men's singles YearChampionsRunners-upScore1968 Bob Hewitt Owen Davidson 8–6, 6–3 1969 Lew Hoad Bob Hewitt 9–7 6–11970 Gerald Battrick Vladimir Zednik 6–1, 3–6, 6–11971 Bob Hewitt Gerald Battrick 7–5, 6–41973 Mark Cox Owen Davidson 7–6, 6–2
Men's doubles
Women's singles YearChampionsRunners-upScore1968 Margaret Court Virginia Wade 6–3, 4–6, 6–41969 Virginia Wade Julie Heldman6-4, 6-4 1970 Virginia Wade Ann Haydon-Jones 6–3, 1–6, 7–51971 Virginia Wade Evonne Goolagong7-6, 6-3 1973 Virginia Wade Julie Heldman6-3, 6-1
Women's doubles YearChampionsRunners-upScore1968 Margaret Court Pat Walkden Mary-Ann Eisel Winnie Shaw 6-2, 6-31969 Ann Haydon-Jones Virginia Wade Mary-Ann Eisel Julie Heldman 6-3, 6-21970 Ann Haydon-Jones Virginia Wade Françoise Dürr Betty Stöve 6-4, 6-3 1971 Françoise Dürr Virginia Wade Evonne Goolagong Julie Heldman 7-5 6-4 1973 Marita Redondo Virginia Wade Julie Heldman Ann Kiyomura 4–6, 6–3, 7–6
References