Peter Shankman (born August 6, 1972) is an American entrepreneur and author. He is best known for founding HARO; an online service for journalists to gather feedback from the public. Melinda F. Emerson, New York Times. Retrieved September 7, 2012
Early life
Peter Shankman was born in New York City. He attended Fiorello H. LaGuardia High School of Performing Arts, and then Boston University. He was an only child and both his parents were music professors at New York University.
Career Peter Shankman started his career at America Online as a Senior News Editor. He helped to found the AOL Newsroom and spearheaded coverage of the Democratic and Republican 1996 conventions. He then started a PR firm called The Geek Factory. Abbey Ellin, New York Times. Retrieved November 15, 1998
He was the creator of Help a Reporter Out ("HARO"), a service for journalists which was acquired by Vocus, Inc. in 2010. He remained at Vocus until 2012. Bill Sobel, CMS Wire. Retrieved August 21, 2014
He has been a guest speaker at TedX, South by Southwest, Affiliate Summit, BlogWorld Los Angeles and New York, the Direct Marketing Association. Elisabeth Osmeloski, Market Land. Retrieved January 27, 2014 Peter Shankman, Huffington Post. Retrieved February 26, 2016
Shankman is also an angel investor. His investments include Daily Worth, Namely, Pixability, Right Next Door, and Simplist.
He has written four books on marketing and customer service.
Advisory roles He sits on the advisory boards of several companies, including DailyWorth, Scottevest and Namely. He also holds a seat on the NASA Education and Outreach Council. The committee was established, and members appointed by, NASA Administrator Charles Bolden. He is also occasionally quoted in an advisory role on social media and in other marketing outlets. Judy Mandell, Huffington Post. Retrieved March 14, 2010 Jessica Wohl, Chicago Tribune. Retrieved June 16, 2015
Personal life Shankman lives in New York City and has one daughter.
He regularly talks about his experience with ADHD, while delivering marketing-related lectures and talks about channeling it, for one's own benefits.
Books Faster Than Normal: Turbocharge Your Focus, Productivity, and Success with the Secrets of the ADHD Brain. TarcherPerigee. 2017. . Zombie Loyalists: Using Great Service to Create Rabid Fans. St. Martin's Press. 2015. . Jamie Franchie, Long Island Press. Retrieved January 28, 2015 Michelle Herbison, Marketing Mag, Australia. Retrieved August 18, 2015 Nice Companies Finish First: Why Cutthroat Management is over and Collaboration is In. Palgrave-MacMillan. 2013. . Customer Service: New Rules for a Social-Enabled World. Que/Pearson,. 2004. . Can We Do That!: Outrageous PR Stunts That Work. Wiley and Sons. 2006. .
References
External links Peter Shankman (official Periscope live channel)