Ten Motives is a British electronic cigarette brand owned by British American Tobacco.
History The Ten Motives company in Cheshire was founded by Art Devlin who, with Tony Jones, was the controlling shareholder."Ten Motives is plenty for BAT to expand in e-cigarettes", Dominic Walsh, The Times, 2 May 2016, p. 47.
In 2016 the company was taken over by British American Tobacco.
Controversies In 2014, their advertising was ruled inaccurate due to it claiming it to be "the healthier smoking alternative" to smoking.
References
External links Official website