Southern Cross Media Group Limited, trading as Southern Cross Austereo (SCA), is an Australian media company and the country's largest radio broadcaster. The company operates 86 radio stations nationwide, including the Triple M and Hit Network brands, and owns the LiSTNR digital audio platform. Following the completion of its merger with Seven West Media on 7 January 2026, Southern Cross Austereo became part of the combined Seven West Media group.
Headquartered in South Melbourne, Victoria, the company was founded in 2004 as a subsidiary of Macquarie Bank to acquire regional radio assets. It expanded into television broadcasting in 2007 through the acquisition of Southern Cross Broadcasting, although it has since exited television operations. The company continues to operate its national radio and digital audio businesses through Triple M, Hit Network and LiSTNR.
History 2004–05: RG Capital & DMG Regional Radio acquisitions RG Capital was an Australian radio company, formed in 1995 by Reg Grundy with the acquisition of Sea FM Gold Coast. Between 1996 and 2000, the group grew to 28 stations across regional centres, and was subsequently floated on the Australian Securities Exchange. On 3 June 2004, Macquarie Bank announced it would acquire RG Capital for $173 million, gaining control of 36 radio stations in New South Wales, Queensland, Victoria and Tasmania. The Federal Court of Australia approved the acquisition in August 2004, with the stations to be operated through the company's Regional Media Limited subsidiary, trading as Macquarie Regional RadioWorks. The acquisition was finalised on 1 September 2004.
On 3 September 2004, Macquarie Bank announced its acquisition of DMG Radio Australia's regional radio assets. The $193.5 million deal included 57 regional stations, with DMG retaining Hot 91.1 Sunshine Coast and Star 104.5 Gosford alongside its metropolitan assets. This increased Regional Media's reach into South Australia and Western Australia, initially controlling 93 radio stations and becoming the largest commercial radio network in Australia. However, as the Broadcasting Services Act 1992 prevents companies from controlling more than two commercial radio stations in a regional market, Regional Media was required to divest radio stations in Albury, Cairns, Mackay, Rockhampton/Gladstone and Townsville. On 1 September 2005, 2AY Albury was acquired by Ace Radio, while six stations in the remaining five markets were sold to Prime Television.
On 17 November 2005 the company was restructured into a triple-stapled structure consisting of an Australian-based private company and trust, and an additional private company based in Bermuda. Macquarie Media Group was in turn publicly listed on the Australian Securities Exchange, but with majority control retained by Macquarie Bank. In December, Macquarie Bank announced an AU$1.19 billion deal to acquire a 40% stake in Taiwanese cable television provider Taiwan Broadband Communications from equity firm the Carlyle Group, 60% of which would be financed by Macquarie Media Group. In March 2008, the company divested its stake to the Macquarie Korea Opportunities Fund in a $400 million deal.
2006–08: American Consolidated Media & Southern Cross acquisitions By 2006, Macquarie Regional RadioWorks was increasingly networking news and programming on its 86 radio stations from a series of hubs in Bendigo, Bunbury, the Gold Coast and Townsville. This was criticised by a number of politicians, including Nationals MPs Paul Neville and Barnaby Joyce. In response, the Minister for Communications Helen Coonan introduced the Broadcasting Services Amendment (Media Ownership) Act 2006, including requiring each commercial radio licence to produce 4.5 hours of 'locally significant' content each business day commencing from 1 January 2008. This was later relaxed to 3 hours for most stations, with exemptions for smaller stations.
In November 2006, Macquarie Media Group purchased a 13.8% stake in Southern Cross Broadcasting, acquiring 10 million shares for AU$195 million. On 25 January 2007, the company's interests expanded into the United States, with the acquisition of newspaper publisher American Consolidated Media for US$80 million (AU$102 million).
On 3 July 2007, Macquarie Media Group announced a takeover bid of Southern Cross Broadcasting, offering AU$17.41 per share for a total value of $1.35 billion. Under the deal, Macquarie would assume Southern Cross Broadcasting's regional television assets – Southern Cross Television, affiliated with the Seven Network; Southern Cross Ten, affiliated with Network Ten; and Tasmanian Digital Television, a joint-venture with WIN Corporation. Its remaining assets, including metropolitan radio stations, Satellite Music Australia and Southern Star Group, were to be onsold to Fairfax Media for AU$520 million. In return, Macquarie would acquire nine regional radio stations from Fairfax – three in Queensland: 4BU and Hitz FM Bundaberg and River 94.9 Ipswich; and six in South Australia: 5AU and Magic 105.9 Port Augusta, 5CC and Magic 89.9 Port Lincoln, and 5RM and Magic 93.1 Renmark. The Australian Communications & Media Authority gave prior approval to the deal, with the caveat that 12 radio stations currently controlled by Macquarie would be sold pursuant to the Broadcasting Services Act 1992. On 17 October, the Australian Competition & Consumer Commission approved the deal, but ruled that the deal for Fairfax to sell nine radio stations to Macquarie would result in a "substantial lessening of competition".
On 5 November, Macquarie Media Group acquired Southern Cross Broadcasting, selling its non-television assets to Fairfax Media the following day. On 12 December, both parties abandoned negotiations for the South Australian and Queensland radio stations. On 14 March 2008, Macquarie divested 18 radio stations for AU$34.5 million. Nine Tasmanian stations were sold to Grant Broadcasters, with four Queensland stations sold to Smart Radio. 4AM Atherton was bought by Coastal Broadcasters Pty Ltd, owners of 4KZ and Kool FM Innisfail, while 3GG Gippsland and 4GC and Hot FM Charters Towers were sold to Resonate Broadcasting, a new entity formed by Austereo executives Guy Dobson and Rex Morris. While only one of Macquarie's two stations in Young, New South Wales were required to be sold, both 2LF and Star FM were sold to Broadcast Operations Group.
Following the Southern Cross Broadcasting acquisition, Macquarie's regional radio and television business commenced trading as Macquarie Southern Cross Media.
2009–10: Restructure In August 2009, Macquarie Media Group posted a loss of $84.6 million in 2008-09, compared with a $273 million profit in the previous financial year. Despite lower revenue, the Group's Australian assets delivered a profit of $123.4 million, but ACM significant losses
In December 2009, MMG security holders voted in favour of a conversion from a triple-stapled structure to a single ASX-listed company. MMG was renamed Southern Cross Media Group with former RG Capital Radio CEO Rhys Holleran as the Chief Executive Officer.
Austereo
The company was founded by Paul Thompson, and when commercial FM broadcasting was introduced into Australia it acquired the licence for metropolitan Adelaide, South Australia; SAFM commenced transmission in September 1980. The next station to join the network was Fox FM in Melbourne, Victoria in 1986, eventually to be followed by 2Day FM in Sydney, New South Wales and 4BK in Brisbane, Queensland for which the company was successful in converting to the FM band in 1990. Austereo also purchased AM radio station 6IX in Perth, Western Australia with the intention of converting the station to FM. 6IX, which had been re-launched by Austereo as The Eagle 1080 AM, was consequently sold off after being outbid for either of the two new FM licences by rivals 6KY and 6PM, which Austereo now own.
1995 saw a monopolistic arrangement take place whereby Village Roadshow purchased the Hoyts owned Triple M network, and Triple M in turn merged with Austereo to form a single umbrella company. The merger was part of a single deal that was unpopular due to the fierce rivalry between the two radio networks, and the fact that Village Roadshow and Hoyts were also direct competitors in the film industry.
Merger In March 2011, Southern Cross Media launched an A$714 million takeover bid of national radio broadcaster, the Austereo Group. On 6 April 2011 shareholders of the Austereo Group accepted the takeover bid, giving SCM a more than 90% share in the company. Southern Cross Media and Austereo merged in July 2011 to form Southern Cross Austereo.
Post-merger
2010s
Starting from 7 November 2011, Southern Cross Austereo slowly rolled out 9Gem, 9Go!, 7two, 7mate and One as digital channels across the GTS/BKN areas.
On 23 August 2012, Guy Dobson (director of metro radio) was announced as Chief Officer of Content for the Southern Cross Austereo network, working across radio and television.
Southern Cross began broadcasting the shopping channel TVSN, already carried by Network 10, in December 2012 on LCN 54 in Southern Cross Ten markets, on LCN 64 in Tasmania and on LCN 74 in Darwin.
Southern Cross began broadcasting its own datacast channel, Aspire TV on 21 May 2013 on LCN 56 in Southern Cross Ten markets, on LCN 66 in Tasmania and on LCN 76 in Darwin.
On 7 December 2013, the company switched GDS/BDN to a feed of NWS Adelaide.
In October 2014, the company announced it would relaunch SAFM in Adelaide as Hit 107, with a staggered Hit Network-wide relaunch announced in December. On 14 January 2015, the network was relaunched as Today's Hit Network, with the relaunch extending to Canberra in January 2016. Sea FM Hobart was relaunched as Hit100.9 in February, with the remaining network stations adopting the Hit Network branding as part of a national brand consolidation in December.
Southern Cross began broadcasting Racing.com on 29 August 2015, the same day the channel was officially launched, in Seven-affiliated markets on LCN 68 in Tasmania, Broken Hill and the Spencer Gulf and on LCN 78 in Darwin.
In March 2016, gaming news publisher Press Start was acquired by Southern Cross Austereo, which resulted in its founder and owner Shannon Grixti being appointed as managing director of Press Start starting on 27 March 2016. Grixti launched Press Start in early 2014 and the acquisition was completed on 8 June 2016.
On 29 April 2016, Southern Cross Austereo announced that it had signed a five-year affiliation deal with Nine Entertainment Co., owner of the Nine Network, for almost $500 million, taking the place of WIN Television as the primary regional Nine affiliate. On 1 July 2016, Southern Cross switched its primary affiliation from Network Ten to the Nine Network and Nine's metropolitan branding was introduced across Southern Cross' television assets in Queensland, Southern NSW and Victoria, joining its existing Nine affiliate station in Spencer Gulf, SA and Broken Hill, NSW. Southern Cross' Northern NSW station, NRN, was not part of the deal as the Nine-owned NBN Television already operated in the region.
Upon the affiliation change, the channel listing for Southern Cross' Nine-affiliated stations was reshuffled with Nine on channel 5 and 51, 9HD on channels 50, 9Gem on channel 52 in standard definition, 9Go! on channel 53, 9Life on channel 54 and Aspire TV on channel 56. GDS/BDN Spencer Gulf/Broken Hill remained unchanged with Nine on channel 8, 9Gem on channel 80 and 9Go! on channel 88. As a result TVSN stopped broadcasting in the Nine-affiliated markets and was replaced with a To Be Advised slide until being replaced with Yesshop on 1 August 2016.