The National Lottery: In It to Win It is a BBC game show that began airing in 2002.
In It to Win It may also refer to:
In It to Win It (City Lights album), 2011 In It to Win It (Saliva album), 2013 In It to Win It (Charlie Wilson album), 2017 Bring It On: In It to Win It, a 2007 teen comedy film
See also Minute to Win It, a game show franchise