Brand Breakout: How Emerging Market Brands Will Go Global is a book by Nirmalya Kumar and Jan-Benedict Steenkamp. This book looks at what emerging market brands need to do to succeed in global markets. It has been rated as one of the best business books of 2013.
See also Diaspora Marketing
References
External links Brand Breakout Local brands pursuing global recognition Best Business Books 2013: Globalization China's Future in Brand Awareness