Elliott Omar Power-Taiwo, simply known as Elliott Power (often stylised as ELLIOTT POWER), is an English filmmaker and recording artist born and raised in West London. Power released his debut single, "Sink/Swim", in 2013 on Marathon Artists. His debut album, Once Smitten, was released in 2016 as a Marathon Artists and Mo' Wax collaboration. In 2015, Power's songs "Sword Souls" and "On The Windrush" were remixed by UNKLE and featured on Global Underground #GU41: James Lavelle Presents UNKLE Sounds - Naples compilation. In 2022, Power received a nomination for a Primetime Emmy Award for Outstanding Commercial for Skate Nation Ghana, a film he co-directed alongside Bafic and Justyna Obasi.
Early life Elliott Power was born in Ealing Hospital in Southall, London, and was raised in Brentford, West London. He attended Little Ealing Primary School, Isleworth & Syon Secondary School and the University of Roehampton. Power's mother is of English and Irish descent, his father of Nigerian and Trinidadian descent.
Career Power met his production partner Dorian Lutz through a mutual friend when he was 15 years old. Lutz's uncle had a small recording studio just off Askew Road in Shepherd's Bush, West London were the pair began to record music together.
When Power was 21 years old, he began trying to sell his demo to a record label, with little success. Power went onto release his debut single, "Sink/Swim", through Marathon Artists in May 2013. He went onto sign an album deal with Marathon Artists and released his debut album Once Smitten as a collaborative project with James Lavelle's Mo' Wax in February 2016.
In 2020, Power directed a branded content short documentary film for Hennessy following the rise of the chess player Maurice Ashley, the first Black person to attain the title of Grandmaster.
On 12 April 2021 vogue.com premiered Eartheater's music video for their song "Faith Consuming Hope", which Power directed. The video was filmed in Kyiv, Ukraine and depicts Eartheater as a runaway nun breaking free from religious dogmas of her childhood.
Power directed the lead single "Paper Doll" from Miink's second album, Notice Me. Released on 23 June 2022, the music video explores the cultures and ideals of the enslaved blended on the long trans-Atlantic trips, creating new cultural practices, religions, and philosophies. "Paper Doll" specifically looks at the themes of death and rebirth within this wider concept. The video was shot over a period of 12 hours in San Juan Texcalpan, Atlatlahucan, Mexico.
In 2023, Power was part of a cohort of directors and artists tasked with the rebrand of British free-to-air Channel 4 station identifications. Power directed two segments ("Funeral Flowers" and "Unrest") of the 25 identifications. Each is linked to a certain theme: Identity, The Land, System, Release and Love.
In October 2024, Elliott Power was ranked 2nd in the D&AD Directors rankings, an annual recognition of creative excellence in advertising and design. The rankings are based on the accumulation of points from Pencil wins and shortlists across various categories.
Elliott Power was ranked number ten on The List 2025: Top 10 Directors by Campaign magazine.
Personal life In 2024, Power married British fashion designer Clio Peppiatt in an intimate ceremony in Charente, France. The couple held a celebration at the Institute of Contemporary Arts in London a month later.
Filmography
Short Films Year Title Director Writer Producer 2025 K-9INE!
Music Videos Year Artist Title 2021 Eartheater "Faith Consuming Hope" 2022 Miink "Paper Doll" 2023 Bloc Party "So Here We Are" 2026 Eartheater "Paradise Rains"
Commercials
Year Company / Brand Title 2020 Hennessy "Maurice Ashley, The Grandmaster" 2021 Meta "Skate Nation Ghana" 2022 StockX "Own It" Bureau of Travel & Tourism "Let Travel Do What Travel Does" 2023 WhatsApp "Here When You Can't Be There" EE "Freedom" Clio Peppiatt "Bon Appétit" Las Vegas "Excessive Celebration" EE "Broadband Made For Working From Home" 2024 B&Q "The Voice" New Balance "Grey Days" Lexus "Rise To It" Cadillac "Go Louder" M&S "Christmas Starts Here" JD Sports "The Family Portrait" Beats "Ordinary Is For Everyone Else" Clio Peppiatt "Break a Leg" 2025 Puma "Go Wild" Harry's "Rugged Man of Mystery" Nike "The Dream Is Real" Rimowa "Never Still (Rosé)" Nike "Fly Vini" McDonald's "Side Missions" Spotify "Blasting Mass" Sky Bet "Not For Everyone. For The Fans" Irn-Bru "This is Not a Soft Drink" Oakley Meta "Athletic Intelligence is Here" 2026 Apple "Meet iPhone 17e: A Powerful iPhone at a Great Price" Graza "Spons" "Testing Twins" "The Harvest" Burberry "A Good Sport" Audi "After Dark" Nike "Eats" "Packs" "Complicated" "Hobbies"
Idents
Year Broadcaster Title Notes 2023 Channel 4 "Love" Funeral Flowers ident "Release" Unrest ident
Discography
Studio Albums Title Details Once Smitten Released: 26 February 2016 Label: Marathon Artists, Mo' Wax Format: Digital download, LP, CD, Streaming audio
Mixtapes Title Details The Grimace Released: 11 November 2022 Label: 'til death do us part Format: Digital download, Streaming audio
Extended Plays Title Details Murmur Released: 24 September 2015 Label: Marathon Artists Format: Digital download, Streaming audio Sword Souls (Remixes) Released: 18 March 2016 Label: Marathon Artists Format: Digital download, Streaming audio Kill Fee Released: 15 March 2019 Label: 'til death do us part Format: Digital download, Streaming audio The Grimace (Screwed & Brewed) Released: 22 December 2022 Label: 'til death do us part Format: Digital download, Streaming audio
Singles Title Year Album "Sink / Swim" 2013 Once Smitten "On The Windrush" 2014 "Murmur" 2015 "Once Smitten" 2016 "Kill Fee" 2019 Kill Fee "Inferno" "Deep Breaths" rowspan="5" "Vox Pop" "How You Mean?" 2020 "Me, Myself and Many" "Together" "Pressure" 2022 The Grimace "Not For You" "Glaring" "Guess Again..." "Behind the Eyes" "Prophecy" "Empty Threats" "The Grimace" "Precious Metal" "No Guts No Glory" "Half Light"
As Featured Artist Title Year Artist(s) Album "Cowboys or Indians" 2016UnkleThe Road: Part I "Ar.Mour" 2018 The Road: Part II (Lost Highway) "Ar.Mour (Ronin Dub)" 2020Rōnin I
Guest Appearances Title Year Artist(s) Album "You Don't" 2016 Formation "Farewell" 2017 Unkle The Road: Part I "Arm's Length" "Iter VI: Prologue" 2019 The Road: Part II (Lost Highway) "Nothing To Give" "Iter IX: Epilogue / Tales of the City" "Farewell (Girls of the Internet Remix)" 2020 Girls of the Internet Remix "Farewell (Amtrac Remix)" Amtrac Remixes "Farewell (Amtrac Rapid Remix)" "Farewell (Rōnin / Revisited)" 2022 Rōnin II "Ar.Mour (Rōnin Def Mix)" "Arm's Length (Rōnin / Club)" "Fade to Black" 2023 Kloxii Li Gentle Impermanence
Uncredited Appearances Title Year Artist(s) Album "Iter V - Friend or Foe" 2017 Unkle The Road: Part I
Music Videos as Lead Artist Title Year Director(s) "On The Windrush" 2014 Sam Pilling "Murmur" 2015 Toby Dye "Once Smitten" 2016 Alex Hulsey "Kill Fee" 2019 Elliott Power "Inferno" "Banshee" "Guillotine Dream" "Deep Breaths" "Vox Pop" "How You Mean?" 2020 "Together"
Music Videos as Featured Artist Title Year Director(s) "Cowboys or Indians" 2017 Warren Du Preez and Nick Thornton Jones "Ar.Mour" 2019 Dorçia Studio "Dot Ashby" 2020 N/A
Awards and nominations AICP Show Year Nominee / work Award Result2022 Meta "Skate Nation Ghana" Advertising ExcellenceEditorialLicensed Soundtrack or ArrangementProduction2023StockX "Own It" Audio Mix
British Arrows
| rowspan=1|2022 | rowspan=1|Meta "Skate Nation Ghana" | Editing | style="background:#b08d57"| Bronze |- | rowspan=14|2024 | rowspan=9|Channel 4 "Idents"
| Best Over 90 Second Commercial | style="background:#FFBF00"| |- | Achievement in Production | style="background:#FFBF00"| |- | Writing | style="background:#FFBF00"| |- | Entertainment & Sports Promotion | style="background:#FFBF00"|
| Sound Design | style="background:#FFBF00"| |- | VFX | style="background:#FFBF00"| |- | Animation: CGI | style="background:#C0C0C0"| |- | UK Campaign (The John Webster Award) | style="background:#C0C0C0"| |- | rowspan=5| EE "Freedom"
| UK Campaign (The John Webster Award) | style="background:#FFBF00"|
| Casting | style="background:#C0C0C0"|
| Best Over 90 Second Commercial | style="background: #b08d57"| |- | Director (The Frank Budgen Award) | style="background: #b08d57"| |- | rowspan=3|2025 | rowspan=1|B&Q "The Voice" | Retailer | style="background:#C0C0C0"| |- | rowspan=1|Beats "Ordinary is For Everyone Else" | Fashion & Apparel | style="background: #b08d57"| |- | rowspan=1|JD Sports "The Family Portrait" | Fashion & Apparel | style="background: #b08d57"| |- | rowspan=2|2026 | rowspan=1|Puma "Go Wild" | Creative Use of Music | style="background:#FFBF00"| |- | rowspan=1|Irn-Bru "This Is Not A Soft Drink" | Food & Drinks | style="background:#b08d57"| Bronze
Cannes Lions
| rowspan=2|2022 | rowspan=2|Meta "Skate Nation Ghana" |- | Editing | style="background:#C0C0C0"| |- | rowspan=5|2024 | rowspan=5|Channel 4 "Idents" |- | Achievement in Production | style="background:#FFBF00"| |- | Sound Design | style="background:#C0C0C0"| |- | Visual Effects | style="background:#C0C0C0"| |- | Direction | style="background: #b08d57"| |- |rowspan=1|2024 |B&Q "The Voice" | Editing |
Ciclope Festival
| rowspan=5|2021 | rowspan=5|Meta "Skate Nation Ghana" |- | Color Grading || |- | Direction (91 to 180 Seconds)|| |- | Cinematography || |- | Editing || |- | rowspan=8|2023 | rowspan=8|Channel 4 "Idents" |- | Direction (Over 120 Seconds) || |- | Post Production VFX || |- | Production Achievement || style="background:#FFBF00"| |- | Color Grading || style="background:#FFBF00"| |- | Sound Design || style="background:#FFBF00"| |- | Film (Over 120 Seconds) || style="background:#FFBF00"| |- | Direction (Over 120 Seconds) || style="background:#C0C0C0"| |- | rowspan=9|2024 | rowspan=5|New Balance "Grey Days" |- | Direction (Over 120 Seconds) || style="background:#b08d57"| |- | Cinematography|| style="background:#b08d57"| |- | Fashion & Luxury|| style="background:#b08d57"| |- | Sound Design|| |- | rowspan=2|B&Q "The Voice" |- | Editing || style="background:#b08d57"| |- | rowspan=2|EE "Freedom" |- | Sound Design||
Clio Awards
| rowspan=4|2022 | rowspan=4|Meta "Skate Nation Ghana" |- | Editing | style="background:#FFBF00"| |- | Direction | style="background: #b08d57"| Bronze |- | Cinematography | style="background:#b08d57"| Bronze |- | rowspan=7|2023 | rowspan=7|Channel 4 "Idents" |- | Channel Network Branding | style="background:#FFBF00"| |- | Channel Network Branding | style="background:#C0C0C0"| |- | Direction | style="background:#C0C0C0"| |- | Voiceover | style="background:#C0C0C0"| |- | Idents Bumpers Interstitials | style="background:#b08d57"|
Creative Circle
| rowspan=2|2022 | rowspan=2|Meta "Skate Nation Ghana" |- | Best Editing | style="background:#FFBF00"| |- | rowspan=9|2024 | rowspan=4|Channel 4 "Idents" |- | Best Broadcast/Terrestrial TV 61secs or over | style="background:#FFBF00"| |- | Best Channel Idents | style="background:#FFBF00"| |- | Best Writing for Film | style="background:#FFBF00"| |- | rowspan=5|EE "Freedom" |- | Best Broadcast/Terrestrial TV 61secs or over | style="background:#FFBF00"| |- | Best Direction | style="background:#FFBF00"| |- | Best Music Video Story/Idea | style="background:#FFBF00"| |- | Best Cinematography | style="background:#C0C0C0"| |- | rowspan=13 | 2025 | rowspan=5 | JD Sports "The Family Portrait" |- | Best Casting | style="background:#FFBF00;" | |- | Best Broadcast/Terrestrial TV 61 Seconds or Over | style="background:#C0C0C0;" | |- | Best Cinema 1–2 Minutes | style="background:#b08d57;" | |- | Best Use of Existing Music | style="background:#b08d57;" | |- | rowspan=3|Beats "Ordinary Is For Everyone Else" |- | Best Broadcast/Terrestrial TV 31secs - 60secs | style="background:#C0C0C0"|