The Lion Mark is a British consumer symbol developed in 1988 by British Toy & Hobby Association (BTHA) and used to identify toys denoted as safe and of high quality.
It represents a red and white lion face in a triangle with a yellow background and green borders.
This conformity mark is voluntary and only members of the British Toy & Hobby Association can use it.
It certifies conformity to EN 71 standardsBSI Group - Playing safe - A consumer’s guide to the British Standard for toy safety (BS EN 71 series) and EN 62115 in the case of electrical toys.toyshopuk.co.uk - The Lion Mark
The Lion Mark is also used to indicate shops as "Approved Lion Mark Retailers", in accordance with a joint initiative of the British Toy & Hobby Association with the Toy Retailers Association (TRA).toyshopuk.co.uk - Approved Lion Mark Retailer
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