SuperMama is an Arabic parenting portal directed to mothers in the Middle East. It provides different types of written and visual localized content to mothers in the region, from getting pregnant, raising kids, managing home, and taking care of her health and beauty. The website has been online since October 2011. Supermama was included in the Forbes list of the most visited websites in the Middle East for 2021.
History SuperMama was established in October 2011 by entrepreneurs Yasmine El-Mehairy and Zeinab Samir as a source of information for mothers and mothers-to-be in Egypt and in MENA. The company is based in Cairo, Egypt.
Awards Year Session Outcome 2010 MIT Enterprise Forum Arabia Business Plan competition Semifinalist 2011 NexGen Competition, a joint initiative between ITIDA, the USAID entrepreneurship program and the Danish foreign ministry Winner 2011 eNNOVATION competition in Poland Winner of both the judges award of 10,000 euros and the audience award 2011 Startup Demo at ArabNet in Cairo Winner 2012 Google Ebda2 Competition in Cairo Finalist
References