Campaign slogans have been a part of most Philippine presidential elections. Such slogans are either formulated by the candidates themselves or popularized by their own supporters which the candidate may later formally adopt.
List ElectionCandidateSloganDetailsReference1953Ramon MagsaysayMagsaysay is our guyPopularized via the campaign jingle "Mambo Magsaysay"1957Carlos P. GarciaFilipino first!Manuel ManahanManahan is my man1961Carlos P. GarciaFilipino first!Diosdado MacapagalPoor boy from Lubao1965Diosdado MacapagalPoor boy from LubaoFerdinand MarcosThis nation can be great again1986Corazon AquinoTama na! Sobra na! Palitan na!lit. Enough! It's too much already! Time for change!The campaign slogan is a reference to Aquino's call for an end to her rival Ferdinand Marcos' administration. Aquino and her supporters accused Marcos of human rights violations, especially during the martial law period, and branded him as a dictator.Ferdinand MarcosMarcos pa rin!(We're) still for Marcos!The slogan was used by Marcos' supporters who expressed their desire for the then-incumbent president to remain in power.1992Fidel RamosEd sa 92Ed for 92Miriam Defensor SantiagoKay Miriam kamiWe're for MiriamImelda MarcosMarcos parin!(We're) still for Marcos!1998Joseph EstradaErap Para sa Mahiraplit. Erap for the PoorEstrada campaigned himself as a candidate for poor who seeks to address poverty in the country. His campaign appealed to populism which aimed to secure votes from the masa or masses. The campaign was also in sync with his image as an idol of the masses. "Erap" was his nickname and was also an actor.Jose de VeneciaVictory, Joe!2004Gloria Macapagal ArroyoGo, Go, Gloria!Fernando Poe Jr.Bagong UmagaNew MorningPing LacsonSi Ping ang PanguloPing is the PresidentRaul RocoBagong PilipinasNew PhilippinesEddie VillanuevaBangon Pilipinas, Bangon!Rise Philippines, Rise!2010Benigno Aquino IIIKung Walang Corrupt, Walang Mahiraplit. If no one is corrupt, no one will be poorAquino's campaign slogan to emphasize his platform against corruption. His campaign is a response to the previous administration of President Gloria Macapagal Arroyo which faced many political scandals some of which implicated the President herself. The slogan proposes that with the eradication of corruption, poverty is likewise addressed.Joseph EstradaPag May Erap, May Ginhawalit. If There's Erap, There's a comfortable lifeManny VillarSipag at Tiyagalit. Diligence and PerseveranceVillar's campaign highlighted his roots in an effort to relate to the masses. A billionaire, Villar emphasized on his campaign that he grew up poor, as exemplified in his campaign jingle "Naging Mahirap", and that the diligence and perseverance led him to his current standing and that he is willing to use the same traits to address the issue of poverty. His campaign slogan as reflected with his other campaign materials such as his campaign jingle asserts that he will "end poverty".Gilbert TeodoroGaling at Talinolit. Excellence and Intelligence2016Jejomar BinayCompetence and Experience, Only BinayBinay stated that his campaign would focus on "Competence" and "Experience". He says that his critics should not make an issue of his platform and that his campaign slogan is referring to himself; presenting himself as someone who possesses these traits.Miriam Defensor SantiagoSi Miriam Ang Sagotlit. Miriam is the AnswerRodrigo DuterteTapang at Malasakitlit. Fearlessness and CompassionEven before Duterte formally launched his presidential bid, his supporters have been using the slogan to campaign for their candidate. Duterte's campaign presented him as a candidate with courage and empathy to the Filipino people.Grace PoeGobyernong May Pusolit. Government with a HeartMar RoxasItuloy ang Daang Matuwidlit. Continue the Straight Path2022Ernesto AbellaBagong Pilipino, Bagong Pilipinaslit. New Filipinos, New PhilippinesLeody de GuzmanManggagawa Naman!lit. Workers' turn!Norberto GonzalesPuso, Giting at Dangal ng Pilipinolit. Heart, Courage and Honor of the FilipinoPanfilo LacsonAayusin ang Gobyerno, Aayusin ang Buhay Molit. [We'll] fix the government, fix your lifeBongbong MarcosSama-sama tayong babangon muli.lit. Together, we shall rise again.Jose Montemayor Jr.Sa gabay ng Diyos, ang Bansa ay aayoslit. With God's guidance, the nation will be orderly.Isko MorenoTunay Na Solusyon, Mabilis Umaksyon!lit. Real solution, quick to take action!Manny PacquiaoPanalo ang Mahirap, Panalo ang Pilipino!lit. The poor win, the Filipino wins!Leni RobredoGobyernong Tapat, Angat Buhay Lahatlit. [With an] honest government, a better life for all
See also List of U.S. presidential campaign slogans
References