Masabi Ltd. is a British technology company that develops and markets fare collection services for public transport systems. The company offers mobile ticketing apps, smart cards, and other fare media for electronic fare collection, allowing users to buy tickets by app, on the web, at kiosks, and retail locations, and allowing tickets to be read by an electronic reader or scanned by a rail conductor by mobile phone.
Services The company's customers include public transit authorities in Calgary, Boston, London, Athens, Rome,Travel Daily News: "Masabi launches in Rome with tour bus operator Prestige bringing mobile ticketing to the Italian market", 29 March 2019 Madrid,Metro Report: "Mobile ticketing is coming to Madrid", 13 November 2018 Adelaide,RailwayPro: "Adelaide Metro to trial Australia’s first mobile ticketing", 15 November 2017 New York,Mass Transit: "Masabi to Launch Mobile Ticketing with New York’s MTA" 1 May 2014 Las Vegas, Los Angeles, Denver,Intelligent Transport: "Denver set to be the first to integrate public transport services in Uber app", 1 February 2019 OhioMetro Magazine: "NEORide and Masabi launch fully integrated mobile ticketing app in Ohio", 27 June 2019 and Japan.Metro Report: "Masabi to bring mobile ticketing to Japan", 17 January 2019
In 2012, the company launched the first ticketless rail system in the United States, for the Massachusetts Bay Transportation Authority. In January 2019 Uber announced that its "transit offering" had gone live in Denver with RTD, with in-app ticketing provided by Masabi using its Justride SDK.TechCrunch: "Uber's transit offering just went live in Denver", 31 January 2019
In April 2019, the company reported that it was on track to exceed US$1 billion in annual ticketing sales in the next year.Venturebeat: "Masabi raises $20 million for mobile ticketing tools", 30 April 2019 It is currently located in offices in Tech City, London and in New York and Boston in the USA.
In 2020, Masabi's Justride SDK was recognized as Ticketing Technology of the Year at the Transport Ticketing Global Awards 2020.
Funding The company was founded in 2001 and raised seed funding of $2.8 million in 2013. In December 2015, the company raised $12 million in venture capital from an investor group including the public transport operator Keolis, MasterCard, Lepe Partners and existing investor MMC Ventures. A further $20 million was raised in April 2019, led by Smedvig Capital, with participation from MMC Ventures and other investors.
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