Adam Moran (born 8 July 1985), better known as BeardMeatsFood, is an English competitive eater and YouTuber from Leeds. As of February 2024, Major League Eating ranks him the top competitive eater from Europe, and number 17 in the world. He holds several food-related records. He is also a musician and has released several food-related parody songs that appeared on the UK music charts.
Career Nathan's Famous Hot Dog Eating Contest results 2023 Contest 26 11th place 2022 Contest 28 T-11th place 2019 Contest 28.5 T-10th place Moran is a former banker, and a Yorkshireman from Leeds. He is a qualified personal trainer and says that competitive eating together with two hours' weight training per day has improved his body fat ratio over five years. He did his first eating challenge around 2014-2015 as a follow-up to a diet where he got his body fat down to 8%; and he began competing professionally in 2017. In 2016, he was given a position as food tester by the owner of an American-style diner chain in Yorkshire, who took out £1 million in insurance on his stomach and tastebuds. He competed in the Nathan's Hot Dog Eating Contest three times with his best showing in 2019 when placed 10th and ate 28.5 .
Moran started his YouTube channel in 2015, posting videos of himself attempting food challenges. By 2018 he had 300,000 YouTube subscribers with his videos receiving a total of 41 million views, which allowed him to leave his job in finance and concentrate on his channel full-time. The number of subscribers to his YouTube channel has reached 6 million as of January 2026, with over 2.1 billion total video views. Each video received millions of views, many within a day of release.
Food challenges Moran's YouTube channel generally features him travelling around the United Kingdom and elsewhere in Europe, as well as to North America and Asia, visiting restaurants and other establishments that offer food challenges and attempting to complete those challenges. Moran prepares for his challenge on the day by drinking around 4 litres of water in a minute to stretch his stomach without filling it up, but not drinking more since the practice can be dangerous in excess and result in death. Other strategies include eating protein before carbs (such as bread) to avoid the carbs absorbing water, eating as fast as possible in the first ten minutes, and limiting the amount of chewing.
In his videos, Moran frequently chats with the other patrons and staff, often apologising for his messy eating. He has a second "table cam" camera facing away from himself to record the reactions. In the final edit he often provides a sarcastic voiceover commentary track, sometimes including an excited gibberish exclamation that resembles "Let's get it!". He has stated it "isn't a word... it's just a nonsensical yet energetic way of announcing the beginning of the commentary". He has admitted a dislike towards mushrooms, Brussels sprouts, and spicy food. He often gets Diet Coke or a root beer with his meals, saying the carbonation of the soft drink helps getting some of the trapped air out of the stomach, and the sweetness helps break up the monotony of the savoury flavour. Despite the size of the challenges, he often orders a dessert once he has finished "as a bit of a gag".
Other media Podcast Moran co-hosts the "Breaking Beard" podcast with Josh Gudgeon. This podcast is also available on YouTube in video format.
Christmas singles Starting in 2020, Moran has released a song every December, in most of which a pop-punk song's lyrics are rewritten with a food theme. All the proceeds are donated to the Stroke Association, which was chosen due to his father's death from a stroke. A music video is made for each of these songs, produced by his friend and Breaking Beard Podcast co-host Josh Gudgeon, who has also appeared in videos on the BeardMeatsFood YouTube channel. As of 2024, he stated his songs had made enough money to donate £20,000 to the Stroke Association.
2020"Garlic Bread (I Think I'm in Love)", a parody of Mystery Jets' 2008 indie song "Two Doors Down". 2021"I Want Chicken Wings", a parody of "I'd Do Anything" by the Canadian pop-punk band Simple Plan. 2022"I Got Cheesecake", a parody of "Ghosts Over Calvary" by the English band Creeper. The song is a duet with Adam's sister Jenna, who sometimes appears in his videos as "Sister Beard". 2023"Grab the Money Pies", a parody of "Sirens" by the UK band My Awesome Compilation. At the time, Moran stated he wanted to stop making the songs, but felt compelled to do so after the popularity of "I Got Cheesecake" and the money it generated for charity. 2024"Apple Pie", an original pop-punk song, intended to be humorous. 2025"Sweet Little Chippy Song", an original song. No full video released.
Discography Singles Title Year Peak chart positions UK Singles sales "Garlic Bread (I Think I'm In Love)" 2020 10 "I Want Chicken Wings" 2021 17 "I Got Cheesecake" 2022 4 "Grab the Mince Pies" 2023 11 "Apple Pie" 2024 9 "Sweet Little Chippy Tea" 2025 10
Episode list