XHVU-FM 97.1 is a radio station in Mazatlán, Sinaloa, Mexico. It is owned by Luz Network and carries its La Morrita grupera format.
History XEVU-AM 720 received its first concession in February 1977. It broadcast with 1,000 watts during the day and 500 at night. XEVU became a combo in 1994.
It was previously known as "La Poderosa" with a grupera format until 2005, when it became a franchise Ke Buena format. In May 2009, it became "Magia" a format that previously broadcast on XEFIL-AM, this lasted until early 2012 when Radiorama began operating with English chassic hits format as "Extasis Digital". In May 2016, XHVU returned to Magia Digital when MegaRadio resumed the operation of station."Cambios en Mazatlán" , RadioNotas 10 May 2016
On June 1, 2017, Radio XEVU, S.A. de C.V., presented the Federal Telecommunications Institute with the formal surrender of its AM operations.IFT: Renewal of XHVU-FM (and other) concessions (Page 4)RPC: #021139 Surrender of AM - XEVU-AM In 2023, MegaRadio transferred the station's concession to a Luz Network subsidiary, Neo Radio Medios y Comunicación; eventually becoming the La Morrita grupera format already used on Luz-owned stations in Sinaloa.
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