Saga Communications, Inc. is an American radio broadcasting and digital marketing company founded in 1986 and based in Grosse Pointe Farms, Michigan. in 2026, it owns and operates 82 FM, 28 AM radio stations and 78 metro signals serving 28 markets in the United States.

History On April 21, 1986, it was announced that Josephson Communications Inc. would sell its six radio stations to Saga Communications, a new company formed by Ed Christian, the president of Josephson at the time, for $38.5 million. The sale was completed on September 29.

Throughout the late 1980s and early 1990s, Saga purchased radio stations around the United States, including from Joyner Broadcasting, Sunshine Group Broadcasting, and Daniel Menghini.

In December 1992, Saga became a publicly traded company.

Saga continued to purchase more stations, including from Buckley Broadcasting, and from Great American Broadcasting.

On June 14, 1994, Saga announced that it was entering television broadcasting by purchasing KOAM-TV for $8.55 million.

In March 1997, Saga agreed to purchase WFMR and WFMI from Harris Classical Broadcasting Company and Harbish Company for $5 million.

In July 1998, it was announced that Saga would purchase another television station KAVU-TV and radio station KNAL from Withers Broadcasting for $11.875 million. Also that year, they also purchased two stations (KPUG and KAFE) from San Juan Radio Inc. for $5.825 million.

In March 1999, Saga announced they would purchase WXVT from Greenville Television; completing the sale in July for $5.2 million.

In October 1999, Saga purchased three stations (KICD, KICD-FM and KIGL) from Iowa Great Lakes Broadcasting Co. for $6.4 million.

In November 2000, Saga purchased three stations (WDXN, WABD, WCVQ and WZZB) from Southern Broadcasting Corp. for 6.7 million. Although the sales for WDXN, WADB and WCQV went through, the sale for WZZB collasped.

In May 2012, it was announced that Saga would sell WXVT to H3 Communications for $3 million.

On May 10, 2017, Saga announced they would exit the television broadcasting, selling its TV assets to Morgan Murphy Media for $66.6 million. The same day, Saga announced they would purchase seven FM stations, one AM station and four translators owned by Apex Media Corporation for $23 million.

In October 2018, Saga purchased four stations from Ocala Broadcasting Corporation, a subsidiary of Dix Communications for $9.3 million.

On February 14, 2024, Saga announced they would purchase the five radio stations and one translator in Lafayette, Indiana from Neuhoff Communications, Inc. for $5.3 million.

In August 2025, Saga announced they would be selling 24 broadcast tower sites. The sale was completed in October at the price of $10.7 to GTC Towers.

Radio stations AM Station FM Station Market State Station Current format Jonesboro(under Jonesboro Media Group) Arkansas KEGI 100.5 Classic rock KDXY 104.9 Country KJBX 106.3 Hot adult contemporary Ocala–Gainesville(under North Central Florida Media Group) Florida WNDD 92.5 Classic rock WOGK 93.7 Country WYND-FM 95.5 Classic rock Lafayette(under Lafayette Media Group) Indiana WASK 1450 Sports WKHY 93.5 Active rock WASK-FM 98.7 Classic hits WXXB 102.9 Contemporary hit radio WKOA 105.3 Country Champaign(under Illini Media Group) Illinois WREE 92.5 Classic hits WLRW 94.5 Hot adult contemporary WYXY 99.1 Classic country WIXY 100.3 Country Springfield(under Capitol Media Group) WTAX 1240 News/talk WTAX-FM 93.9 WYMG 100.5 Classic rock WLFZ 101.9 Country WDBR 103.7 Contemporary hit radio Des Moines(under Des Moines Media Group) Iowa KPSZ 940 Sports KRNT 1350 Christian KIOA 93.3 Classic hits KSTZ 102.5 Hot adult contemporary KAZR 103.3 Mainstream rock KOEZ 104.1 Soft adult contemporary Spencer(under Spencer Media Group) KICD 1240 News/talk KMRR 104.9 Adult contemporary KICD-FM 107.7 Country Portland(under Portland Media Group) Maine WGAN 550 Talk WZAN 970 Classic country WBAE 1490 Soft adult contemporary WMGX 93.1 Adult top 40 WCLZ 98.9 Adult album alternative WYNZ 100.9 Adult hits WPOR 101.9 Country Greenfield(under Western Mass Media Group) Massachusetts WIZZ 1520 Oldies WPVQ-FM 95.3 Country WHAI 98.3 Adult contemporary Northampton(under Northampton Media Group) WHMP 1400 News/talk WRSI 93.9 Adult album alternative Springfield(under Springfield Rocks Media Group) WLZX-FM 99.3 Active rock WAQY 102.1 Classic rock Keene(under Monadnock Media Group) New Hampshire WZBK 1220 Classic hits WKBK 1290 News/talk WSNI 97.7 Adult contemporary WINQ-FM 98.7 Country WKNE 103.7 Hot adult contemporary Manchester(under Manchester Media Group) WFEA 1370 Talk WZID 95.7 Adult contemporary WMLL 96.5 Country Ithaca(under Cayuga Media Group) New York WHCU 870 News/talk WNYY 1470 Oldies WFIZ 95.5 Contemporary hit radio WYXL 97.3 Adult contemporary WIII 99.9 Classic rock WQNY 103.7 Country Asheville(under Asheville Media Group) North Carolina WISE 1310 Sports WOXL-FM 96.5 Hot adult contemporary WTMT 105.9 Classic rock Bucyrus(under North Central Ohio Media Group) Ohio WBCO 1540 Classic country WQEL 92.7 Classic rock Columbus(under C-bus Media Group) WSNY 94.7 Adult contemporary WLVQ 96.3 Classic rock WNND/WNNP 103.5/104.3 Classic hits WVMX 107.9 Hot adult contemporary Charleston(under Charleston Media Solutions) South Carolina WSPO 1390 Urban gospel WCKN 92.5 Country WMXZ 95.9 Contemporary hit radio WXST 99.7 Urban adult contemporary WAVF 101.7 Adult hits Hilton Head(under Lowcountry Media Solutions) WOEZ 93.7 Soft adult contemporary WVSC 103.1 Adult hits WLHH 104.9 Classic hits Mitchell(under Mitchell Media Group) South Dakota KUQL 98.3 Classic hits KMIT 105.9 Country Yankton(under Five State Media Group) WNAX 570 News/talk WNAX-FM 104.1 Country Clarksville(under Five Star Media Group) Tennessee WKFN 540 Sports WQEZ 1370 Spanish CHR/Regional Mexican WNZE 1400 Conservative talk WRND 94.3 Classic hits WZZP 97.5 Mainstream rock WVVR 100.3 Country WCVQ 107.9 Hot adult contemporary Brattleboro(under Brattleboro Media Group) Vermont WKVT-FM 92.7 Classic hits WRSY 101.5 Adult album alternative Charlottesville(under Charlottesville Media Group) Virginia WINA 1070 News/talk/sports WCVL-FM 92.7 Country WQMZ 95.1 Adult contemporary WWWV 97.5 Classic rock WCNR 106.1 Adult album alternative Harrisonburg(under Harrisonburg Media Group) WSVA 550 News/talk WHBG 1360 Sports WMQR 96.1 Hot adult contemporary WSIG 96.9 Classic country WQPO 100.7 Contemporary hit radio WWRE 105.1 Classic hits Norfolk(under Hampton Roads Media Group) WNOR 98.7 Active rock WAFX 106.9 Classic rock Bellingham(under Pacific Northwest Media Group) Washington KGMI 790 News/talk KPUG 1170 Sports KISM 92.9 Classic rock KAFE 104.1 Adult contemporary Milwaukee(under Milwaukee Media Group) Wisconsin WJOI 1340 Christian WKLH 96.5 Classic rock WJMR-FM 98.3 Urban adult contemporary WHQG 102.9 Mainstream rock WRXS 106.9 Oldies

Former stations Market State Station Fate Greenville Mississippi WXVT 15 Sold Joplin Missouri KOAM-TV 7 KFJX 14 Victoria Texas KMOL-LD 17 KVCT 19 KUNU-LD 21 KAVU-TV 25 KQZY-LP 33 KXTS-LD 41 KVTX-LP 45 Brattleboro Vermont WINQ 1490 Defunct Norfolk Virginia WJYI 1230 Milwaukee Wisconsin WFMR 106.9

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