TV-aksjonen (English: "The TV Campaign/Auction") is an annual national Norwegian charity fund raising event that since 1974 has been run by Norwegian public broadcaster NRK in conjunction with selected organizations. The fundraiser is the world's largest, measured in terms of donated value per capita and number of participants. The event is central to Norwegian society inasmuch as it is viewed as the most famous and trusted charity fundraiser in the country. The campaign is held on a Sunday in October each year, and on the selected day NRK devotes most of its airtime to informing the public about the organization and that year's special cause.
The beneficiary of each year's event is decided by a fund-raising committee at NRK, which also receives detailed follow-up reports from the selected charity on the spending of the raised money. Charities vary, with causes including combating poverty, providing healthcare, clearing minefields and munitions, protecting women, and the environment. The Norwegian Refugee Council and Norwegian Church Aid are the organizations which have the most campaigns run for their benefit, with five and four fundraisers, respectively. Funds have also been earmarked to assist displaced persons in Armenia, Azerbaijan, Burundi, Angola, and Uganda (1998), and refugees from wars in Afghanistan, Pakistan, Democratic Republic of the Congo, Sudan, Somalia, the Palestinian territories, and Colombia (2010).
Contributions are collected in a number of ways. Central to the campaign is the door-to-door campaign of approximately 100,000 volunteers servicing all 1.8million Norwegian households, as well as donations accepted via telephone or by funds transfer to the campaign's bank account. NRK also hosts a live auction of various items and experiences, with proceeds also going to that year's selected charity. Several organizations donate considerable amounts, as does the government of Norway on behalf of the Norwegian people.
Since its inception, a total of about 9billion NOK ($1.1billion USD) has been raised as of 2017.
List of campaigns YearCharityCampaign name (tagline)CauseAmount raised (in NOK millions)Numbers given stem from NRK or the organization itself. Proper amount can actually be somewhat higher due to donations given after the day of the event. For results up to 2009, see NRK's own database.Amount adjusted to January 2017 NOK (in millions)All figures calculated based on index value as of January 2017, using Statistics Norway's Consumer price index calculator. 22 October 2017.Converted to 2017 USD (in millions)1974Norwegian Refugee CouncilFlyktning-74English: "Refugee '74"Development aid22.5133.316.71975Norwegian Women's Public Health AssociationRevmatismeåretEnglish: "Rheumatism-year"1052.96.631976Norwegian Association of the BlindRegnbueaksjonenEnglish: "Rainbow Campaign"13.566.18.31977Norwegian Church AidNødhjelp-77English: "Emergency relief '77"Development aid54.5242.930.41978Save the Children NorwayAksjon-78English: "Campaign '78"42.7176221979Norwegian Refugee CouncilFlyktning-79 English: "Refugee '79"74.1293.936.81980Norwegian Cancer SocietyKreftaksjonen-80English: "Cancer Campaign '80"Cancer research and aid to cancer patients79.7279.935.11981Norwegian Red Cross, Norwegian Association of the Blind, Norwegian Association of the Disabled, Norwegian Association of the Mentally RetardedEt nytt livEnglish: "A New Life"84.9264.333.11982Norwegian Missionary CouncilAksjon HåpEnglish: "Campaign: Hope"86.7242.430.41983Norwegian People's AidMenneskeverdEnglish: "Human dignity"Human dignity69.4180.522.61984Amnesty InternationalAksjon AmnestyEnglish: "Campaign: Amnesty"Work for human rights81198.824.91985Ungdomskampanjen 85English: "Youth Campaign '85"79183.5231986Norwegian Church AidHjelp uten grenserEnglish: "Aid without borders"Development aid110235.129.51987Hjerte for livetEnglish: "A Heart for life"115228.528.61988Norwegian Refugee CouncilPå fluktEnglish: "In flight"Development aid96.9181.122.71989"Women in the Third World" (joint effort)Kvinner i den 3. verdenEnglish: "Women in the Third World"Development aid specially targeted to women88.2158.119.81990Save the Children NorwayEn himmel full av stjernerEnglish: "A Sky Full of Stars"139238.129.81991Et nytt livEnglish: "A New Life"People with disabilities in developing countries102170.521.41992Norwegian Council for Mental HealthPsykisk helseEnglish: "Physical Health"Treatment of mental disorders90147.118.41993Norwegian Red CrossGrenseløs omsorgEnglish: "Care without borders/limitless care"Development aid133213.126.7 1994Norwegian People's AidAksjon menneskeverdEnglish: "Campaign: Human Dignity"Development aid123193.824.31995Salvation ArmyOmsorg for hele mennesketEnglish: "Care for all of man"Aid to the poor in countries such as Haiti, India, Russia and Bosnia148.4228.628.6 1996"Environment for life" (joint effort)Miljø for livetEnglish: "Environment for Life"Aid for environmental focus77116.614.6 1997Norwegian Cancer SocietyKrafttak mot kreftEnglish: "Effort against cancer"Testing of new methods of treatment and diagnosing177262.632.91998Norwegian Refugee CouncilPå flukt i eget landEnglish: "In flight within one's country"Informing of the situation of those internally displaced128185.723.31999Amnesty InternationalDin innsats – andres frihet!English: "Your effort — other's freedom!"Strengthen the work for human rights in ten selected countries128.5181.922.82000SOS Children's VillagesSOS-barnebyerEnglish: "SOS Children's Villages"Aid to orphaned children, especially in Colombia, Haiti, India, Russia and Zimbabwe15321026.32001Norwegian Church AidLivskraft mot hiv/aidsEnglish: "Vitality against HIV/AIDS"Development projects140.1188.123.62002Et nytt livEnglish: "A New Life"Disabled people in developing countries145191.2242003Save the Children NorwayRedd BarnaEnglish: "Save the Children"Aid to children in Guatemala, Nicaragua, Uganda, Ethiopia, Cambodia and Norway158.3205.425.7 2004Church City Mission and Norwegian Council for Mental HealthHjerteromEnglish: "Hospitality"Treatment of mental illness151193.224.22005Forum for Women and DevelopmentDrømmefangerEnglish: "Dreamcatcher"Aid to women subject to violence in poor countries137172.221.62006Doctors Without BordersDe glemte humanitære kriseneEnglish: "The forgotten humanitarian crises"206252.231.62007UNICEF, Norwegian Olympic and Paralympic Committee and Confederation of Sports, Right To PlaySammen for barnEnglish: "Together for children"Prevention and aid of HIV/AIDS among children22027033.82008Norwegian Blue CrossI sentrum står et menneskeEnglish: "In the center is a person"Prevention, treatment and monitoring of alcohol and drug abuse192223.5282009Norwegian CARESterkere sammenEnglish: "Stronger together"Aiding poverty194224.328.12010Norwegian Refugee CouncilPå flukt fra krigEnglish: "In flight from war"Aid to refugees from war208.5236.129.62011Norwegian People's AidVi rydder for livetEnglish: "We're clearing for life"Clearing of minefields and cluster munitions in Africa, Asia, Europe and the Middle-East.218.9244.730.72012Norwegian Amnesty InternationalStå opp mot urett!English: "Rise against injustice!"Working towards uncovering large human rights abuses across the world.198.7219.827.52013Dagene som forsvinnerEnglish: "The days that disappear"Working towards bettering the quality of life of those suffering from dementia224.2242.130.32014Norwegian Church AidVann forandrer altEnglish: "Water changes everything"Securing access to clean water and safe sanitation in several countries in Africa and Asia253267.233.52015Rainforest Foundation NorwayVi kan fortsatt redde regnskogenEnglish: "We can still save the rainforest"Working to preserve the rain-forest in more larger areas of Brazil, Peru, Congo and New Guinea18318923.72016Norwegian Red CrossSammen får vi hjelpen helt fremEnglish: "Together we get the help all the way"Work towards aid to people in Syria, South Sudan, Afghanistan, Somalia, Myanmar and Central America, including access to medicines and health aid.10% of total amount went to domestic efforts such as asylum center activities and health centers for paperless refugees.230.6229.728.82017UNICEF Norway committeeLæring i krigEnglish: "Education in War"Providing education to children affected by war and conflict in Colombia, Mali, Syria, Pakistan and South Sudan.217.7217.727.22018Church City MissionKom innEnglish: "Enter"244.5 2019CARE NorwayNå er det hennes tur English "It's her turn now" Give women in some of the world's poorest countries the opportunity to build a better life for themselves, their families and their communities.240.52020World Wide Fund for NatureGå for et hav av muligheter English "Go for an ocean of possibilities" To remove plastic from the oceans.228.42021Plan International Norge Barn, ikke brud English "Child, not bride" To stop girls in Bangladesh, Niger, Nepal, Malawi and Mali from getting married as children. 243.3
Awards and nominations YearOrganizationCategoryNominee(s)Result2017GullrutenBest Event or Sports Broadcasting
Notes
External links TV-aksjonen official webpage
References