Brittania Sportswear was an American clothing company best known for women's jeans in the 1970s and 1980s. While it was in operation it was based in Wyomissing, PA. It is not to be confused with Britannia Clothing Company, a United Kingdom clothing company.
History Brittania Sportswear was launched in 1973 by Walter Schoenfeld in Seattle, WA. Walter Schoenfeld, who reshaped fashion industry, Seattle sports, dies at 84, The Seattle Times, 15 August 2015 It once reached sales of $300 million a year and was the country's top-selling blue jean.
In 1983, it plummeted into Chapter 11 bankruptcy protection because of management problems and changes in fashion tastes.
The company was eventually purchased in 1987 by Levi Strauss & Co.San Francisco Chronicle In 1997, it was sold to VF Jeans (parent of Wrangler and Lee brands).
References