Rachel Claire Levin, known online as RCLBeauty101, is an American Internet personality and artist.
Early life and education Rachel Levin was born on February 24, 1995 in Philadelphia, Pennsylvania. Her father is a doctor and her mother is a lawyer.
Levin started uploading videos to her YouTube channel when she was 15, inspired by beauty videos she had watched on YouTube. Her first makeup tutorial video on YouTube was titled "How to Conceal Under Eye Dark Circles". She continued to regularly post videos, and at age 16, she was quoted in The Wall Street Journal in an article about the rising popularity of online makeup tutorials.
Levin graduated from Lower Merion High School and attended Penn State Brandywine for college, but left after a year. According to Levin, her YouTube channel was the source of bullying during her high school years.
Career In 2014, Levin had 350,000 subscribers to her YouTube channel. In addition to makeup tutorials, she started creating comedy videos, and her first comedy skit video was titled Back to School Expectations Vs. Reality!, which by 2016 had 25.7 million views.
By 2015, Levin had a total of 516 million views on her YouTube channel. In 2015, she was ranked as the top social media influencer under 21 by ZEFR, a marketing company that tracks social media engagement, and in August 2015, RCLBeauty101 was the YouTube channel with the most subscribers added that month.Cohen, Joshua (September 28, 2015). Top 100 Most Subscribed YouTube Channels Worldwide. Tubefilter. By 2016, she had more than 8 million subscribers to her YouTube channel and more than 60 million views on her video Disney Princess Slumber Party. Fans of her channel became known as "Levinators".
In 2017, she gained more than 222 million views on YouTube, with more than 11 million views for her Disney Princess Prom video. By 2019, she had more than 13 million YouTube subscribers; by 2020, more than 14 million; and by 2022, more than 14.4 million. In 2022, her channel was the 83rd most-subscribed YouTube channel in the United States. She is also very active on Snapchat, where she had 1.9 million subscribers as of March 2023.
Levin launched her own makeup brand RCLÓ Cosmetics in 2020. Levin also started her music career in 2020, when she debuted her first single, "Myself", which she co-wrote with Brent Morgan and released through Sun and Sky Records. According to Levin, she began recording music two years before the release of "Myself", racking up 30 unreleased songs. In 2022, she published her second single, "My Way", which is about not caring what other people think. She considers her musical style "pop with hip-hop undertones".
Discography All credits are adapted from Apple Music and Spotify.
As lead artist
Singles YearTitleAlbumWriter(s)Producer(s)2025“Souvenirs”rowspan="10" Rachel Levin, Rachel WestNicolas Farmakalidis, Drew Louis2024“IDWABF”Rachel Levin, Rachel WestNicoTheOwl ”Lost in My Mind”Nicolas Farmakalidis“I’m Here”2023“Naive”NicoTheOwl ”It’s Fine, It’s Not”Rachel Levin, Kyan Palmer, Rachel WestScott David Stewart“Without Due Respect”Rachel Levin, Luke Shrestha, Rachel West, Simon Jay, Ysa FernandezChapters"Crumbs"Rachel Levin, Dr. Debra Mandel, Jonathan Eley, Luke Shrestha, Rachel West, Simon H. Jay, Ysa Fernandez2022"My Way"Rachel Levin, Dylan Edmunds, Ethan Bortnick, Jeremiah DalyEthan Bortnick, Dylan Edmunds2020"Myself"Rachel Levin
Awards and nominations Year Award Category Result2015 Teen Choice Awards Choice Web Star: Fashion/Beauty Streamy Awards Breakout Creator Lifestyle 2016 YouTube Beauty Guru Lee, Ashley (March 1, 2016). The Complete Nominations List. Hollywood Reporter. 2016 Shorty Awards YouTube Guru 2019 People's Choice Awards Beauty Influencer 2026 Snappy Awards Best Storyteller
References
External links