Dasari Veera Venkata Danayya (born 1 April 1961), popularly known as D. V. V. Danayya, is an Indian film producer who works in Telugu cinema. In a career spanning three decades, he has produced more than 20 films.
Danayya started his career by co-producing the fantasy comedy film Jamba Lakidi Pamba in 1992. His filmography as producer/presenter includes films like Samudram (1999), Manasunna Maaraju (2000), Sivamani (2003), Desamuduru (2006), Dubai Seenu (2007), Krishna (2008), Oy! (2009), Julayi (2012), Naayak (2013), Ninnu Kori (2017), Bharat Ane Nenu (2018) and RRR (2022).
RRR is the most expensive Indian film at its time of release and is the third highest grossing Indian film of all time. RRR has received various international accolades including an Academy Award, a Golden Globe and two Critics' Choice Movie Awards.
Early life Danayya hails from Tallapudi near Kovvur in West Godavari district, Andhra Pradesh. He was fascinated by films right from his childhood. Films such as Padipantalu (1976) and Meghasandesam (1982) were shot in the region. Watching the shooting of these films attracted him towards cinema. His parents were against the idea of him joining the film industry.
Career After his marriage, he shifted to Madras (now Chennai) against everyone's advice and joined the team of Jandhyala. He worked with Jandhyala on Rendu Rellu Aaru (1986). Later, he started working in the production department in the film industry.
Danayya became close friends with E. V. V. Satyanarayana while working with him in several films. When EVV became a director, Danayya collaborated with him and co-produced a fantasy comedy film under E. V. V.'s direction titled Jamba Lakidi Pamba (1993). The film explores feminism and women's rights in a satirical manner and depicts the consequences when the male and female genders are reversed. It became a super hit at the box office.
He later made Maavidaakulu (1998) with E. V. V. Satyanarayana which became an average grosser. His next film was Samudram (1999) under Krishna Vamsi's direction which was also an average grosser. In 2000, he remade the Malayalam film Kottaram Veettile Apputtan (1998) as Manasunna Maaraju (2000) with Muthyala Subbaiah as director. It became a commercial success. His next film was Seema Simham (2002) starring Balakrishna and the film was a flop at the box office. In 2003, he remade the Tamil film Thulluvadho Ilamai (2002) in Telugu as Juniors (2003) starring Allari Naresh. The film bombed at the box office. His next film Oka Radha Iddaru Krishnula Pelli (2003) was a commercial success at the box office.
He also presented Sivamani (2003) produced and directed by Puri Jagannadh that became a commercial success. His next venture was Desamuduru (2006) under the direction of Puri Jagannadh and starring Allu Arjun in the lead role. It became a blockbuster and was one of the highest grossing Telugu films of 2007. Later, he made successful films like Dubai Seenu (2007), Krishna (2008), Oy! (2009), Julayi (2012), Naayak (2013), Ninnu Kori (2017), Bharat Ane Nenu (2018) and RRR (2022).
RRR is the most expensive Indian film of its time and is the third highest grossing Indian film of all time. It has been nominated in three categories at the 47th Saturn Awards including Best Action / Adventure Film and Best International Film.
Filmography
YearTitleProducer Notes 1992Jamba Lakidi Pamba 1998 Maavidaakulu 1999Samudram 2000 Manasunna Maaraju 2002Seema Simham2003 JuniorsOka Radha Iddaru Krishnula Pelli Sivamani2007 DesamuduruNominatedFilmfare Award for Best Film – TeluguDubai Seenu 2008 Krishna Neninthe 2009 Oy! 2010 Varudu 2012 Julayi Cameraman Gangatho Rambabu 2013 Naayak 2015 Bruce Lee 2017Ninnu Kori 2018Bharat Ane NenuNominatedFilmfare Award for Best Film – TeluguNominatedSIIMA Award for Best Film – Telugu 2019Vinaya Vidheya Rama 2022RRRFilmfare Award for Best Film – TeluguNational Film Award for Best Popular Film Providing Wholesome EntertainmentNominatedSIIMA Award for Best Film – Telugu2024Saripodhaa Sanivaaram2025They Call Him OG
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