Miss Samoa is the national beauty pageant of Samoa, established in 1986. The competition is overseen by the Samoa Tourism Authority (formerly the Samoa Visitors Bureau) and is held annually as part of the Teuila Festival, one of Samoa’s largest cultural events. The winner serves as a cultural ambassador for Samoa, promoting the country both regionally and internationally throughout her reign, and traditionally goes on to compete in the Miss Pacific Islands pageant.
History The Miss Samoa pageant was established and administered by the Samoa Visitors Association in late 1986 and handed over to the Samoa Visitors Bureau in 1996. The pageant was created in conjunction with tourism and has remained under its authority ever since. In 1987 the first Miss Samoa was crowned she was Ursula Elizabeth Curry who went on to represent Samoa in the first ever Miss South Pacific Pageant (name changed 2015 to Miss Pacific Islands). As years followed the winner of Miss Samoa under the guidance of the Samoan Tourism Authority went on to compete in the Miss South Pacific Pageant. In 1996 Verona Ah Ching made history being the first Miss Samoa to ever be crowned Miss South Pacific.
The Miss Samoa Pageant is an annual event dedicated to supporting opportunities for young Samoan women. The winner of pageant is given the opportunity to promote Samoa regionally and internationally as the face of Samoa and work as a national ambassador during her year reign, as of 2000 the Miss Samoa Pageant has been the finale of the annual Teuila Festival. In 2018 it was announced for the first time in the 32-year history of the pageant it will be held and hosted in the big island of Savai’i later that year Sonia Piva was crowned Miss Samoa 2018 making history being the first and only winner to be crowned in Savai’i.
In a history making decision by Samoa Tourism Authority the owners of the Miss Samoa Pageant, it was announced that there will be no the Miss Samoa Pageant for the year of 2020 due to the coronavirus pandemic months before the scheduled Miss Samoa 2020 pageant in September.
The Miss Samoa Pageant provides opportunities for young Samoan women to serve as national representatives. The titleholder works with the Samoa Tourism Authority to promote Samoan culture, heritage, and tourism at both local and international levels.
Titleholders Miss Samoa Before 1997 Samoa named Western Samoa and debuted at Miss World in 1977, Miss Universe in 1981, and Miss Pacific Islands in 1993 (or previously, Miss South Pacific). YearMiss SamoaNotes 1977 Ana Decima Schmidt Wearing "Western Samoa" at Miss World 1977: the Miss Samoa winners set to Miss World from 1977 to 1980 1978 Rosalina Sapolu 1979 Danira Leilani Schwalger 1980 Liliu Tapuai 1981 Lenita Marianne SchwalgerWearing "Western Samoa" at Miss Universe 1981: the Miss Samoa winners set to Miss Universe from 1981 to 1986 1982 Ivy Warner 1983 Falute Mama Aluni 1984 Lena Slade 1985 Tracey Mihaljevich 1986 Joan Kasileta Gabriel 1987 Ursula Elizabeth CurryWithdrew from Miss Universe, the main winner allocated to Miss World 1987 1988 Tualagi Keil 1989 Ainslie Fitisemanu 1990 Tapa’au Folasa Samoa 1991 Sina Creevey 1st Runner Up - Miss South Pacific 1991 1992 Soloia Meleisea 1993 Yolande Mareta Craig4th Runner Up -Miss South Pacific 1993 (Debuted at Miss South Pacific as "Western Samoa") 1994 Liliolevao Malietoa 1st Runner Up - Miss South Pacific 1994 1995 Marie Enosa 1996 Verona Ah Ching Miss South Pacific 1996 1997 Mary-Jane Moe Mckibbin Miss South Pacific 1997 1998 Cheri Moana Robinson Miss South Pacific 1998 1999 Taralina Gae'e 3rd Runner Up - Miss South Pacific 1999 2000 Petra Suhren 1st Runner Up - Miss South Pacific 2000 2001 Manamea Apelu Miss South Pacific 2001 2002 Anita Jamieson 3rd Runner Up - Miss South Pacific 2002 2003 Punipuao Cilla Brown 2nd Runner - Miss South Pacific 2003 2004 Saifaleupolu Tamasese 2005 Falute Sauvao Vaauli 2nd Runner Up - Miss South Pacific 20052006Pearl McFallShe won Miss Samoa on the pageant night but later disqualified due to being underage Poinsettia Taefu 1st Runner Up - Miss South Pacific 2006 2007 Sherry Natalie Elekana 2nd Runner Up - Miss South Pacific 2007 2008 Gwendolyn Tuaitanu1st Runner Up - Miss South Pacific 20082009Jacinta BourneResigned on October 2009, prior to Miss South Pacific in November, 2009Tusisaleia Hope Pomele4th Runner Up - Miss South Pacific 2009 & Resigned from Miss Samoa on February 2010, serving only 4 months from October 2009 to February 2010Tavalea Nilon 2010 Jolivette Menime Ete 2nd Runner Up - Miss South Pacific 2010 2011 Olevia Ioane 2012 Janine Nicky Tuivaiti Miss South Pacific 2012 2013 Susana Fanueli 2nd Runner Up - Miss South Pacific 2013 2014 Latafale Auva'a Miss Pacific Islands 2014 2015 Ariana Taufao 1st Runner Up - Miss Pacific Islands 2015 2016 Priscilla Olano 3rd Runner Up - Miss Pacific Islands 2016 2017 Alexandra Iakopo 1st Runner Up - Miss Pacific Islands 2017 2018 Sonia Piva 2nd Runner Up - Miss Pacific Islands 2018 2019 Fonoifafo Mcfarland-Seumanu Miss Pacific Islands 2019-2021 2022 Haylanni Pearl Mataupu Kuruppu1st Runner Up - Miss Pacific Islands 2022 & Vice Miss Global 2023 (First Runner Up) 2023 Moemoana Safa'ato'a Schwenke Miss Pacific Islands 2024 2024 Litara Loma Leilani Ieremia-AllanMiss Pacific Islands 20252025 Feagaimaali'i Soti Mapu 2nd Runner Up - Miss Pacific Islands 20262026 Poumau Astesclanalesusi Ah Lam Tiufea Va'aTBA
Samoa at international pageants Miss Universe Samoa
On occasion, when the winner does not qualify (due to age) for either contest, a runner-up is sent.
Year District Miss Samoa Placement at Miss Universe Special Award(s) NotesLeiataualesa Jerry Brunt directorship — a franchise holder to Miss Universe from 2024 colspan=6 2024 Tuamasaga Haylanni Pearl Mataupu Kuruppu UnplacedSamoa’s Annual National Teuila Festival directorship — a franchise holder to Miss Universe between 1981—1986 colspan=6 1986 Tuamasaga Tu'iamanu'ula Kaye Hunt Unplaced 1985 Tuamasaga Tracey Mihaljevich Unplaced 1984 Tuamasaga Lena Slade Unplaced 1983 Tuamasaga Falute Mama Aluni Unplaced 1982 Tuamasaga Ivy Warner Unplaced 1981 Tuamasaga Lenita Marianne Schwalger Unplaced
Miss Samoa Regional Pageant Winners
Winner of Miss Samoa Regional Pageant from outside of Samoa such as Miss Samoa New Zealand, Miss Samoa Australia, Miss Samoa Victoria, Miss Samoa New South Wales and Miss Samoa USA. Color keys
YearNameRegional PageantPlacement at Miss Samoa 2026Millie Rhonda SamueluMiss Samoa New South Wales1st Runner UpHope Faith KaumatuleMiss Samoa Hawaii2nd Runner Up2025Priscilla TatoMiss Samoa New South Wales2nd Runner UpPaulina Ave'ese Tapua'i-SotiMiss Samoa New ZealandUnplacedAmmaryllis Savannah Moana ManumaMiss Samoa USAUnplacedLarona Junelle TivoliMiss Samoa QueenslandUnplaced2024Chantelle TautunuafatasiMiss Samoa Victoria4th Runner UpEpiphanyetaline Agalelei Vaomua WrightMiss Samoa New South WalesUnplacedTanara Sue Fa'amausiliMiss Samoa HawaiiUnplacedAnastasia Pagostar MaiaiMiss Tausala AmericaUnplacedSo'otuli Ausage PepeMiss Samoa QueenslandUnplacedJosephina Fa'atupufilemu LealaitafeaMiss Samoa USAUnplacedPrecious Mirama TusegaMiss Samoa New ZealandUnplaced2023Moemoana Safa'ato'a SchwenkeMiss Samoa New South WalesWinner(Miss Pacific Islands 2024 Winner)Cherish Faamanu ManaiMiss Samoa New ZealandUnplaced2022 Haylanni Pearl Mataupu KuruppuMiss Samoa MelbourneWinner Shilohm Vaeluaga FilipiMiss Samoa New Zealand1st Runner UpOlivia Grace Unasa SiaosiMiss Samoa Victoria3rd Runner UpJessika Laletupu KiMiss Samoa Los AngelesUnplaced Valentine Tanya TagoMiss Samoa New South WalesUnplaced 2019Fonoifafo Mcfarland-SeumanuMiss Samoa New ZealandWinner(Miss Pacific Islands 2019 Winner) Fetui TuetueMiss Samoa New South Wales1st Runner UpTrinity Rosalind Robertson-AsuegaMiss Samoa Los Angeles2nd Runner UpLatisha SialaloaMiss Samoa Melbourne3rd Runner UpTiafau Zahriya LeaoasomaMiss Samoa Victoria4th Runner UpShecki’nah Hadfield-TooalaMiss Samoa AustraliaUnplaced 2018Cecilia Tufuga FatuMiss Samoa New Zealand1st Runner UpRetalila TemaretiMiss Samoa New South Wales3rd Runner UpErin Noelani TaefuMiss Samoa Australia4th Runner UpNorah AloiaiMiss Samoa VictoriaUnplaced Lanuola Giselle PriceMiss Samoa Melbourne Unplaced 2017Fasi Faitafa LiolevaveMiss Samoa New South Wales1st Runner UpAdele FaaosofiaMiss Samoa Victoria2nd Runner UpNatalie Leitulagi ToevaiMiss Samoa New Zealand4th Runner UpHopelynn Aisi ToloaMiss Samoa AustraliaUnplaced 2016Naomi Eta FrueanMiss Samoa New Zealand3rd Runner UpTayla ScanlanMiss Samoa New South Wales4th Runner UpMiriama MeafouMiss Samoa Australia1st Runner Up2015Ariana Phillipa TaufaoMiss Samoa AustraliaWinnerTuutasioaiga Jessica TaulagaMiss Samoa New South Wales1st Runner UpChristina TaefuMiss Samoa New Zealand2nd Runner Up2014Latafale Auva’aMiss Samoa New ZealandWinner(Miss Pacific Islands 2014 Winner) Tusipepa Sandra LilomaiavaMiss Samoa AustraliaUnplaced 2013Muliagatele Renera ThompsonMiss Samoa Australia1st Runner UpMargaret Sarona ScottMiss Samoa New ZealandDid Not Compete2012Penina Maree PaeuMiss Samoa New ZealandDid Not CompeteMary Paklieata Pilia’e Tomasi GreatzMiss Samoa AustraliaDid Not Compete2011Metotisi Komiti Fa’alavaauMiss Samoa New ZealandDid Not CompeteRebecca SuthertonMiss Samoa AustraliaDid Not Compete2010Maree Angelica WrightMiss Samoa New Zealand1st Runner UpSallie Wulf-PetersonMiss Samoa Australia2nd Runner Up2009Tuisaleia Hope PomeleMiss Samoa USA1st Runner Up (later crowned Miss Samoa) Grace Schmidt AlaiMiss Samoa AustraliaChristina Fa’afiliMiss Samoa New Zealand2008Gwendolyn Pona TuaitanuMiss Samoa USAWinner Amiley FaleafagaMiss Samoa New Zealand2007Sherry ElekanaMiss Samoa New ZealandWinner Roseanna PedeboneMiss Samoa Australia2006Josie Fuimaono-SapoluMiss Samoa New ZealandLoretta Marina FrostMiss Samoa Australia2005Merelina SaseveMiss Samoa New ZealandRosina PauloMiss Samoa New South Wales2004Dorian ScanlanMiss Samoa New Zealand2003Rosemary TuaimaloMiss Samoa New Zealand2002Ronna Seyleck-LeeMiss Samoa New Zealand2001Jody JacksonMiss Samoa New ZealandAdeline AmituanaiMiss Samoa Australia2000Elaine WardMiss Samoa New Zealand1999Susana TalagiMiss Samoa New ZealandGina TafeaMiss Samoa Victoria, Miss Samoa Australia1998Cherish FitisemanuMiss Samoa Australia1997Susan Pa’uMiss Samoa New Zealand1996Sovita MaugaMiss Samoa New Zealand1995Mary-Jane Moe MckibbinMiss Samoa AustraliaRoxanna ClarkMiss Samoa New Zealand1994Sharon IputauMiss Samoa New Zealand1993Lorna MeleiseaMiss Samoa New Zealand1992Julia ToevaiMiss Samoa New ZealandDid Not Compete(Miss Pacific Islands 1992 Winner)1991Marceena FrisMiss Samoa New ZealandDid Not Compete
Titleholders Color keys YearMiss SamoaMiss Pacific Islands PlacingSpecial Awards2026Feagaimaali'i Soti Mapu2nd Runner Up2024Litara Loma Leilani Ieremia-Allan<ref