The Image of Chile Foundation, or Fundación Imagen de Chile in Spanish, is an organization that coordinates work carried out to promote Chile abroad.
History The Image of Chile Foundation was founded on 8 May 2009, during the first government of Michelle Bachelet. Its origins date back to the Country Image Project Office, a previous body created in 2007 with similar objectives. The first executive director was Juan Gabriel Valdés.
Description The mission of the Foundation is to “promote the country internationally" - or manage the nation’s brand ("Marca País") - by guiding, advising and supporting public and private organizations and individuals whose initiatives aim to enhance and promote the image and reputation of Chile.ESTATUTOS, “FUNDACIÓN IMAGEN DE CHILE” ESTATUTOS, “FUNDACIÓN IMAGEN DE CHILE” consultado en Julio 1, 2015
The Foundation develops alliances in the public and private sectors to promote the distinctive attributes of Chile's identity.Quienes somos (Who are we) imagendechile.cl retrieved on July 1, 2015 It aims to develop opportunities to attract talent, exports, foreign investment, tourism, international relations, social and cultural links, and much more.Estrategia (Strategy) imagendechile.cl retrieved on July 1, 2015
Organization The Foundation is governed by a board of directors in charge of defining its overall policies and courses of action. The board consists of 16 members, including the Minister of Foreign Affairs (who presides), the Minister of the Economy, and the Ministry of Culture, Arts and Cultural Heritage.
Although the Foundation is a private organization, its board of directors is formed and presided over by government ministers, applies and complies with state policies, and is funded by public resources.Estructura de la Fundación imagendechile.cl retrieved on July 1, 2015
Since 2025, the executive director has been María Teresa Saldías.
Executive Directors
María Teresa Saldías (2025-) Rossana Dresdner (2022-2025) Constanza Cea (2018-2022) Myriam Gomez (2014-2018) Blas Tomic (2011-2013) Juan Gabriel Valdés (2009-2011)
See also Cultural diplomacy Nation branding
References
External links