Swish Beverages (stylized as SWISH) was an American wine brand produced in California. It was launched with the release of White Girl Rosé in 2015.
History Founding Swish Beverages was formed by social media personality Josh Ostrovsky (aka "The Fat Jewish"), David Oliver Cohen, Tanner Cohen (the brothers behind the White Girl Problems book series), and Alexander Ferzan.Tim Jonze, "Think pink! How rosé became the booze of choice for millennials," The Guardian, July 18, 2017. In June 2015, they launched White Girl Rosé, a blend of Sauvignon Blanc and White Zinfandel.Kerry Pieri, "White Girl Rose Makes Its Debut," Harper's Bazaar, June 9, 2015.
Babe On June 12, 2016, Swish released Babe Rosé, a canned sparkling rosé.Sam Reed, "White Girl Rose Is Now Available In Can Form," The Hollywood Reporter, June 10, 2016. In 2018, Babe Grigio with Bubbles, and Babe Red with Bubbles were released. Diplo is a notable investor in the brand.
Anheuser-Busch InBev acquisition In June 2019, it was announced that Anheuser-Busch InBev had acquired Swish Beverages after first acquiring a minority stake in 2018, marking the brewer's largest wine investment to date. InBev discontinued the brand in 2023.
Product list Name ABV (US) Notes Babe Rosé With Bubbles12% Canned bubbly rosé Babe Red With Bubbles12% Canned bubbly red wine Babe Grigio With Bubbles12% Canned bubbly Pinot Grigio White Girl Rosé12% Sauvignon Blanc and White Zinfandel blend Family Time Is Hard12% Pinot Grigio Winter is the Worst12% Red wine
References
External links Official website