EFAMRO is a federation of national bodies representing the market research profession in Europe.
Members
EFAMRO is composed of 16 national bodies:
Association Country ADM Germany AIMRO Republic of Ireland ANEIMO Spain APODEMO Portugal ASSIRM Italy BAMOR Bulgaria FEBMAR Belgium LRSTA Lithuania MOA Netherlands MRS UK OFBOR Poland OIROM Russia SMIF Sweden SMTL Finland VMOA Norway VSMS-ASMS Switzerland
Activities
EFAMRO has three primary roles: To adjudicate on cross-border complaints made against market research organizations through a self-regulatory framework To provide a common voice for national bodies when lobbying at a European or international level To develop and enhance international quality standards for market research (most notably the ISO 20252 quality standard which EFAMRO initiated)
EFAMRO co-ordinates these activities with other research bodies globally through its participation in the Global Research Business Network (GRBN), a joint initiative with the Asia Pacific Research Committee (APRC) and the Americas Research Industry Alliance (ARIA).
Leadership
EFAMRO is led by an Executive Board overseen by Jan Oostveen (Director General) and Andrew Cannon (President).
External links EFAMRO website Global Business Research Network (GBRN) website
References