Rodolfo y Su Tipica R.A.7 was a Colombian Cumbia act, fronted by Rodolfo Aicardi (1946 - 2007), who had music released by the Discos Fuentes record label.
Prominent hits "Tabaco y Ron" (1979) "La Colegiala" (1980), a cover of the omonym song by Peruvian combo Los Ilusionistas.
Use in television advertising In 1981, Nescafé used Rodolfo's "La Colegiala" in a French commercial for its Alta Rica brand. The commercial was credited with increasing sales by 60% and paving the way for Aicardi's successful European tour.
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