Robert Senior (born 5 December 1964; Middlesbrough, UK.Tees Valley Birth Record Index, UK) is the CEO Worldwide of Saatchi & Saatchi, a position he has held since January 2015 and a Partner at Redrice Ventures.Saatchi's New CEO Doesn’t Want to Pick Apart the Past But Robert Senior faces issues that date back years, Advertising Week (6 October, 2014) Founded in 1970, Saatchi & Saatchi is one of the world’s leading advertising agencies, and part of Publicis Groupe, the world’s third largest communications group.Publicis Posts 32% Jump in First-Quarter Sales, The Wall Street Journal (21 April, 2015)
Schooling and early career Senior was educated in Frankfurt, the Netherlands, and the UK and is a graduate of Durham University.Robert Senior, CEO, Saatchi & Saatchi EMEA and chairman, Saatchi & Saatchi Fallon Group, The Guardian (7 July, 2011)
Senior began his advertising career at BWBC & Co before moving to D’Arcy Masius Benton & Bowles (DMB&B) for five years (1989–1994) as an account director, predominantly on Procter & Gamble. He then joined Simons Palmer, later to become part of TBWA Worldwide, where he was a client services director from 1994–1998Robert Senior Bio, The Huffington Post (2014)
Executive career (1998–2014) In 1998,Senior became a founding partner of Fallon London,Twist Presents an Interview with Robert Senior: Global CEO of Saatchi & Saatchi Fallon Twist, (18 September, 2014) creating an agency that launched several award-winning campaigns including: “Balls” for Sony Bravia TVsSony Bravia Balls bounce in San Francisco, The Inspiration Room (27 October, 2005) and Skoda "Cake Car".Skoda 'cake' ad tastes success, The Guardian (30 October, 2007) The firm was named Campaign Magazine’s “Agency of the Year”.Fallon scoops Campaign's Agency of the Year, Campaign UK (13 December, 2007) in 2006 and 2007. In 2007, their “Gorilla” commercial for Cadbury Dairy MilkBeating the drum: Cadbury gorilla is voted favourite TV ad for 2007, The Guardian (11 December, 2007) was awarded Campaign’s “Campaign of the Year,” with the magazine citing the spot’s “impact on both the advertising industry and on the public imagination.” The commercial went on to win the Grand Prix award in film at the Cannes International Advertising Festival.Cannes: Gorilla bags the top Lion, The Guardian (23 June, 2008)
Fallon London joined Publicis Groupe in 2006.Publicis Aligns Fallon With Saatchi Under SSF Group, Advertising Age (1 August, 2007) Senior was CEO, London, Saatchi & Saatchi Fallon Group from August 2007 through December 2010. During that time, the agency’s “Life Is For Sharing”T-Mobile launches Royal Wedding spoof ad, Campaign UK (18 April, 2011) T-Mobile campaign spot “Dance,” about a “flash mob” that transformed London’s Liverpool Street Station into a giant dance party,Ad of the Day: AT&T Flash mobs don't always work out as planned, Advertising Week (20 May, 2011) was awarded the TV Commercial of the Year accolade at the British Television Advertising AwardsT-Mobile flashmob wins TV ad of year, The Guardian (11 March, 2010) and generated nearly 150 million views on YouTube .Life is for sharing, T-Mobile YouTube Channel (2009) From January 2011 through December 2014, he was CEO, EMEA, Saatchi & Saatchi Fallon Group.Saatchi & Saatchi Fallon names EMEA chief executive Robert Senior global CEO, Campaign Middle East (16 September, 2014)
On 1 January 2015 Senior became CEO Worldwide of Saatchi & SaatchiRobert Senior promoted to CEO of Saatchi & Saatchi Fallon network, Campaign UK (16 September, 2014) and also Chairman of the firm's Worldwide Creative Board.Saatchis' Senior to lead creative board Campaign UK (22 April, 2010) He explained that in his new role he would divide his time between the UK and the U.S. while continuing to be based in London.Robert Senior Will Spend Half His Time in U.S. as Saatchi CEO, Advertising age (7 October, 2014)
Academic, charitable, and professional affiliations Senior was Chairman of the Marketing Group of Great Britain 2015–2016.A revolution in adland's most exclusive clubs, Campaign UK (26 September, 2013) He is a regular media commentator on topics including media and the advertising industry and is a contributing blogger at The Huffington Post.The Weird, Wonderful and Inspiring World of the Cannes Advertising Festival, The Huffington Post (25 June, 2014)
Personal life Senior, a cyclist and former tri-athlete, qualified as a ski instructor in 1983.Robert Senior: Adland's golden boy banging the drum for Gordon, The Independent (17 December, 2007) He has taught in Austria, Switzerland, and France, and is a partner of an alpine property business in the French Alps.Mary Wilson on a restoration company hoping to protect Val d'Isère's older properties from being ruined by developers, The Financial Times (February, 2004)On Top of the World, Campaign U.S. (10 October, 2014) Senior is married with three children.Property overseas: Skiers make tracks on the snow train, The Telegraph (25 October, 2008)
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