Economics of Strategy is a textbook by David Besanko, David Dranove, Scott Schaefer, and Mark Shanley. The book offers an economic foundation for strategic analysis. The text was initially published in 1996 by John Wiley & Sons and, as of 2017, available in its seventh edition.The Economics of strategy, 5th édition has been translated into French by Thierry Burger-Helmchen, Julien Pénin and Caroline Hussler, under the title "Principes économiques de stratégie", edited by DeBoeck.
Overview This influential business book provides a detailed and comprehensive text offering a link between economic theory and business applications. The book uses economic theory to discuss and to quantify popular concepts of modern business strategy. The text is technical in its approach but accessible due to its numerous real-world examples. Key economic principles discussed include economies of scale, economies of scope, transaction-cost economics, market entry, and commitment and agency issues.Zitz, A., Economics of Strategy, 7th Edition By: David Besanko, David Dranove, Mark Shanley, and Scott Schaefer. Notes By: Anton Zitz, accessed 28 April 2024
Sections Part One centers on the boundaries of the firm; Part Two discusses competition; Part Three focuses on positioning and sustaining advantage; and Part Four covers the interface among the theory of the firm, organization design, and business strategy.
See also Business analysis Business model Competitive advantage Management consulting Strategy dynamics Strategic planning Strategic Management Society Six Forces Model
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