As a kind of "tradition", the most watched Brazilian TV program annually is 9PM telenovela of Rede Globo. For the 2015-16 season, will be released two novelas for this time, with a minimum target of 35 points. The first, Babilônia (English title: Babylon) is written by Gilberto Braga, Ricardo Linhares and João Ximenes Braga, and has been broadcasting since Monday, March 16, 2015, at 9:30 p.m. / 10:45 p.m. (BRT/AMT).

Table WEEK MON TUE WED THU FRI SAT  WEEK AVERAGE   MONTH AVERAGE  16/03/2015 to 21/03/2015   33 30 29 29 26 23 28.3 points MARCH25.5POINTS 23/03/2015 to 28/03/2015   29 26 25 25 25 22 25.3 points 30/03/2015 to 04/04/2015   24 25 23 23 23 20 23.0 points 06/04/2015 to 11/04/2015   26 26 25 25 24 21 24.5 points APRIL25.3POINTS 13/04/2015 to 18/04/2015   25 24 23 24 24 22 23.6 points 20/04/2015 to 25/04/2015   24 28 26 27 25 24 25.6 points 27/04/2015 to 02/05/2015   28 29 29 27 26 26 27.5 points 04/05/2015 to 09/05/2015   29 27 25 27 25 23 26.0 points MAY**POINTS 11/05/2015 to 16/05/2015   27 27 25 25 24 24 25.3 points 18/05/2015 to 23/05/2015   28 29 24 27 25 23 26.0 points 25/05/2015 to 30/05/2015   28 24 24 25 23 23 24.5 points 01/06/2015 to 06/06/2015   28 26 23 23 23 21 24.0 points JUNE**POINTS 08/06/2015 to 13/06/2015   23 27 24 25 23 21 23.8 points 15/06/2015 to 20/06/2015   26 23 22 27 24 19 23.5 points 22/06/2015 to 27/06/2015   25 26 25 25 23 21 24.1 points

Audience

March DebutIn his debut, Babilônia has acquired an Ibope Rating of 31 points in the preliminary numbers, representing the worst debut of a 9PM telenovela in all time. However, in the final numbers, this index increased two points, and the debut recorded 33 points, with 50% share.Veja magazine - O Ibope de "Babilônia" At the same time, Carrossel (SBT - 8 points) and Vitória (Record - 6 points), had a good performance. This represents that 6.534 million viewers watched this chapter in Greater São Paulo. Compared to the two predecessors, the debut index surpassed Império (32 points) and tied with Em Família (33 points).

In Rio, the debut recorded 35 points of average, surpassing its two predecessors Império and Em Família (both with 34 points). This represents that 4,884 million people watched.

In Salvador, the audience was 40 points, one of the highest ratings of debut nationwide.

First weekIn the second chapter, recorded 29.8 (30) points, down 9%. Fell short of its predecessor, Império (35 points), but overcame Em Família (29 points). In the third and fourth chapter, the ratings continued to fall, registering 29 points. In the same period, SBT, with a rerun of Carrossel, had a great performance, registering 12.5 and 12.6 respectively. On Friday and Saturday, the audience remained low, recording 26 and 23 points respectively. At the end of the first week, Babilônia lost a third of its public.

Greater São Paulo most watched programs on March 25, 2015 Pos. IbopeRating 1 Big Brother Brasil 15 2 Alto Astral 3 Babilônia 4 Jornal Nacional 5 Wednesday Football Night 6 SPTV (2nd Edition) 7 Sete Vidas 8 O Rei do Gado (repeat)

Second weekIn the second week, the audience continued to fall in São Paulo. On March 23, in the preliminary numbers, Babilônia recorded 23.3 points, one of the worst audiences of all time. Before, the Jornal Nacional recorded 20 points. But the next day, the Ibope reported that there was an error in the measurement in real time and adjusted the numbers of the attractions displayed after 6PM (access prime). There was an increase of 6 points between the preliminary and final numbers: 29 points. In Rio, the performance was better: 35 points. On Tuesday (24), fell by 3 points, and recorded 26. On Wednesday (25), soccer day on television, where the duration of the telenovela is shorter, Babilônia recorded 24.9 points in the preliminary numbers, against 25.2 of Alto Astral (7PM telenovela) and 27.8 of Big Brother Brasil 15, being one of the rare times in the Brazilian television history that 9PM telenovela is not the most watched program of the day. Throughout the week, the numbers remained stable.

April Third weekOn Monday (3/30), recorded 24 points, an historically low rating for the time slot.

References