Helly Shah (; born 7 January 1996) is an Indian actress and model who primarily works in Hindi television. She made her acting debut in 2010 with Zindagi Ka Har Rang...Gulaal portraying Talli. She is best known for her portrayal of Swara Bose Maheshwari in Swaragini and Devanshi Bakshi in Devanshi.
Shah earned wider recognition with her dual portrayal of Saltanat and Kaynaat Shah in Sufiyana Pyaar Mera and her portrayal of Riddhima Raisinghania in Ishq Mein Marjawan 2 and the web series Ishq Mein Marjawan 2: Naya Safar.
Early life Shah is born on 7 January 1996. She is a Gujarati from Ahmedabad, Gujarat and is a vegetarian.
Career Shah began her acting career when she was in 8th grade. Her career began with Star Plus's show Gulaal. In 2011 she appeared in Diya Aur Baati Hum playing Shruti. She then played Alaxmi in Life OK's Alaxmi - Hamari Super Bahu. Later, she played Ami in Khelti Hai Zindagi Aankh Micholi. She then appeared in Sony Pal's Khushiyon Kii Gullak Aashi.
From March 2015 to December 2016, Shah portrayed Swara Maheshwari in Swaragini.
In 2016, Shah participated in Colors TV's Jhalak Dikhhla Jaa (season 9). In 2017, she portrayed Devanshi Upadhyay/Bakshi in Devanshi.
In 2019, she portrayed the double role of Saltanat Shah and Kaynaat Shah in Star Bharat's Sufiyana Pyaar Mera. Next, she appeared as Neha in Star Plus's Yeh Rishtey Hain Pyaar Ke.
Shah portrayed Riddhima Raisinghania in Ishq Mein Marjawan 2 opposite Rrahul Sudhir and Vishal Vashishtha, that aired from 13 July 2020 to 13 March 2021 on Colors TV. After the show went off air, the new season titled Ishq Mein Marjawan 2: Naya Safar started to stream in Voot Select since 15 March, with Shah reprising the character of Riddhima.
She made her Cannes red carpet debut on 18 May 2022. She unveiled the poster of her debut film Kaya Palat, at the Cannes Film Festival on 21 May. The actress also walked the red carpet for L’Oréal Paris at Cannes Film Festival, the first Indian television actress to walk for the event sponsors L'Orèal Paris. As of March 2023, Shah is shooting for an upcoming Gujarati film alongside Vatsal Seth.
From March 2025 to June 2025, she played Kajal Thakkar in Colors TV's Zyada Mat Udd opposite Shehzad Shaikh.
In the media Shah ranked 47th in Eastern Eye's Top 50 Asian celebrities of 2020. In the same year, Eastern Eye listed her in Dynamic dozen for the decade in its 4th position. In 2021, she was ranked in Eastern Eye's Top 30 under 30 Global Asian Stars list. In 2023, she ranked 3rd in Times Now "Popular Television Actresses" list.
Filmography Films
Year Title Role Language NotesRef. 2020 Happy Birthday SabaHindiShort film 2022 Zibah Erum 2025 Surprise Kruti Gujarati Deda Khushi TBA Hindi Completed
Television Year Title RoleNotesRef. 2010–2011 Zindagi Ka Har Rang...Gulaal Talli 2011 Diya Aur Baati Hum Shruti 2012–2013 Alaxmi – Humari Super Bahu Alaxmi / Laxmi Kapadia 2013 Khelti Hai Zindagi Aankh Micholi Ami Joshipura 2014 Khushiyon Kii Gullak Aashi Aashi Dubey 2015–2016 Swaragini – Jodein Rishton Ke Sur Swara Bose Maheshwari 2016 Jhalak Dikhhla Jaa 9 Contestant 15th place 2016–2017 Devanshi Devanshi Upadhyay Bakshi 2018 Laal Ishq Deepali Episode: "Jhankini" 2019 Sufiyana Pyaar Mera Saltanat Shah Khan / Kaynaat Shah 2020–2021 Ishq Mein Marjawan 2 Riddhima Raisinghania 2025Zyada Mat UddKajal Thakkar
Special appearances Year Title RoleRef. 2015 Comedy Nights with Kapil Herself UdaanSwara Bose Maheshwari Sasural Simar Ka2016 Krishnadasi Comedy Nights Live Comedy Nights Bachao Kasam Tere Pyaar Ki2017 Shakti - Astitva Ke Ehsaas Ki Devanshi Upadhyay Bakshi Savitri Devi College & Hospital 2019 Yeh Rishtey Hain Pyaar Ke Neha 2020 Choti Sarrdaarni Riddhima Raisinghania Pinjara Khubsurti Ka
Web series Year Title RoleNotesRef. 2021 Ishq Mein Marjawan 2: Naya Safar Riddhima Raisinghania 2024–2026 Gullak Dr. Preeti Singh (dentist) Season 4–52024 Naam Namak Nishan Dr. Tina PyramidVrinda2026ChumbakTwinkle Oberoi
Music videos Year Title Singer(s)Ref. 2021 Halo Re Halo Payal Dev, Mika Singh2022 Ik Kahani Kaka Humko Na Mohabbat Karne De Gul Saxena, Saaj BhattTu Jo MilaRomy
Awards and nominations YearAwardCategoryWorkResultRef.2016 Asian Viewers Television Awards Best Actress (Popular)Swaragini - Jodein Rishton Ke Sur Golden Petal Awards Best Actress Favourite Jodi (with Varun Kapoor) 2017Indian Television Academy Awards Best Actress (Popular)Devanshi 2019 Best Actress in a Negative RoleSufiyana Pyaar Mera Gold Awards Best Actress in a Negative Role 2020 Gold Glam and Style Awards Stylish Actor(Female)Tv 2021Indian Television Academy AwardsBest Actress (Popular) Ishq Mein Marjawan 2 2022
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