Guillermo Martínez Ayala (born 15 March 1995), commonly known as "Memote", is a Mexican professional footballer who plays as a forward for Liga MX club Tigres UANL and the Mexico national team.Zendejas, Martínez y Contreras al Ascenso‚ chivaspasion.com, 8 June 2017
Club career Early career Martínez began his footballing journey in the youth academy of Pachuca, where he developed before making his professional debut during the Clausura 2015. He first appeared for the senior side against Guadalajara under manager Diego Alonso.
Ascenso MX Seeking regular first-team opportunities, Martínez joined Lobos BUAP for the Clausura 2016. He featured in 15 matches and scored three goals during his time with the club.
He moved to Coras for the Apertura 2016, where an increased role allowed him to make a greater impact in front of goal. Martínez made 17 appearances and scored eight times, finishing the tournament as the club’s leading scorer.
After a brief spell with Guadalajara, Martínez joined Mineros de Zacatecas, where he re-established himself as a prolific attacking presence. He enjoyed his most productive campaign to that point in the Clausura 2018, finishing the tournament as the division’s top scorer with 11 goals.
Further spells with Cafetaleros de Chiapas and Celaya followed, allowing Martínez to continue developing as a consistent goal-scoring threat in Mexico’s second tier.
Return to Liga MX Martínez returned to the top flight ahead of the Clausura 2021, joining Puebla. His performances with the club earned him his first call-up to the Mexico national team.
In December 2023, his move to Pumas was officially confirmed. He made an immediate impact, scoring seven goals in his first tournament with the club and establishing himself as an important option in the attack.
In September 2026, Martínez took the next step in his career by joining Tigres UANL.
International career Martínez made his debut for the senior national team on 16 December 2023, in a friendly match against Colombia and scored a goal in a 2–3 defeat.
Martínez was named in the 26-man squad for the 2026 FIFA World Cup, hosted on home soil.
Career statistics International
+ Appearances and goals by national team and yearNational teamYearAppsGoalsMexico202311202471202661Total143
International goals Scores and results list Mexico's goal tally first. No.DateVenueOpponentScoreResultCompetition 1. 16 December 2023 Los Angeles Memorial Coliseum, Los Angeles, United States 2–0 2–3 Friendly 2. 8 June 2024 Kyle Field, College Station, United States 2–2 2–3 3. 22 May 2026 Estadio Cuauhtémoc, Puebla, Mexico 2–0 2–0
Honours Guadalajara Liga MX: Clausura 2017 Copa MX: Clausura 2017
Mexico U20 CONCACAF U-20 Championship: 2015
Mexico CONCACAF Nations League: 2024–25
Individual Ascenso MX Golden Boot: Clausura 2018 Liga de Expansión MX Golden Boot: Guardianes 2020 (Shared) Liga MX All-Star: 2024 Liga MX Goalscorer of the Season: 2023–24
References
External links