Primorac () is a common family name found in Croatia, Bosnia and Herzegovina and Serbia.

Notable people with the surname include:

Boro Primorac (b. 1954), Bosnian association football coach Dragan Primorac (b. 1965), Croatian forensic scientist and former science minister Igor Primorac (b. 1945), Croatian philosopher Ivana Primorac (b. 1965), Croatian-British make-up artist Jure Primorac (b. 1981), Croatian footballer Karlo Primorac (b. 1984), Croatian footballer Rafael Primorac (b. 1954), Croatian film producer Zoran Primorac (b. 1969), Croatian table tennis player

See also NK Primorac 1929, Croatian association football club HNK Primorac Biograd na Moru, Croatian association football club VK Primorac Kotor, Montenegrin water polo club