The Golden World Awards for Excellence in PR is an annual global awards ceremony organised by the International Public Relations Association to recognise public relations achievements around the world . Established in 1990, the Golden World Awards (the "Oscars of PR") has 49 categories of In-house and Agency entries judged separately, and honours the overall highest standards of each year with the IPRA Grand Prix for Excellence. There is also a special Global Contribution Award for an entry meeting one of the UN's 17 Sustainable Development Goals.

Entry criteria

In Round 1 the jury considers programme summaries. There is an overall limit of 1800 words, and separate limits for each of the 6 Criteria. Entries must be in English.

All entries are submitted online to the IPRA secretariat and must include a short Overview of the programme. Under separate headlines, each entry then addresses five Criteria:

Statement of Problem/Opportunity Research Planning Execution Outcomes

Finalists from Round 1 are then invited to upload supporting media to assist the judges in the selection of category winners.

Award categories

PR disciplines Artificial Intelligence for content AICONTENT - For the use of AI in the content of a PR campaign. Artificial Intelligence for crisis management AICRISIS - For excellence in deploying AI tools to respond to a crisis in real time. Artificial Intelligence for measurement AIMEASURE - For innovative use of AI data analytics to measure effectiveness. Climate change and literacy CLIMATE - For a PR campaign on climate change issues or education. Community relations COMREL - For a PR campaign that helped engage a community in some specific way. Corporate communications CORPCOM - For excellence in enhancing a company’s reputation through communications. Corporate responsibility CORPRES - For a PR campaign demonstrating excellence in corporate social responsibility. Crisis and issues management CRISIS - For excellent communications management during a crisis or similar issue. Digital and social media creativity DIGITAL - For a purely digital PR campaign showing creativity in its use of social media. Environmental ENV - For a PR campaign on an environmental or ecological issue. Environmental, social, and governance ESG - For a campaign using an ESG framework to understand sustainability. Influencer relations INFLUENCE - For a PR campaign where the result was largely determined by social media influencers. Integration of traditional and new media INTEG - For the creative integration of traditional and social media in a PR campaign. Internal communications INTERNAL - For a creative internal communications campaign that engaged personnel. International campaign INTL - For a coordinated PR campaign in more than one country. Media relations MEDIA - For a PR campaign which showed impressive media reach. Podcasts and video POD - For a PR campaign that primarily used podcasts or short video. PR on a low budget PRLOW - For a creative PR campaign on a low budget. Public affairs PUBLICAF - For lobbying that influenced or changed public policy. Reputation and brand management REPUTE - For the creative positioning of a company image or brand. Sustainability communications SUST - For a PR campaign promoting sustainability.  

PR sectors

Agriculture AGRI - For a PR campaign in the agricultural or farming sector. Arts and entertainment ARTS - For a PR campaign in arts or entertainment. Business-to-business B2B - For a business-to-business PR campaign. Construction CONSTRUCT - For a PR campaign about construction, real estate or architecture. Consumer product launch CONSUMPRODL - For creative PR activities around the launch of a consumer product. Consumer product PR CONSUMPRODX - For creative PR activities around an existing consumer product. Consumer service launch CONSUMSERVL - For creative PR activities around the launch of a consumer service. Consumer service PR CONSUMSERVX - For creative PR activities around an existing consumer service. Country, region and city COUNTRY - For a PR campaign to promote a country, a region or a city. Courage in communication COURAGE - For a PR campaign addressing political upheaval, conflict or natural disaster. Energy and utilities ENERGY - For a PR campaign in the energy, oil, or utilities sector. Event management and live communication EVENT - For the planning and delivery of a successful event with a PR dimension. Fake news FAKE - For a PR campaign countering misinformation or disinformation. Financial services and investor relations FINANCE - For use of PR for a financial product or service or in investor relations. Food and beverage FOOD - For a PR campaign to promote a new or existing food or beverage. Gaming and virtual reality GAME - For a PR campaign that launched a development in the gaming or VR industry. Healthcare HEALTH - For a PR campaign in the pharmaceutical or healthcare industry. Industrials INDUSTRY - For a PR campaign in materials, mining, chemicals, steel and other heavy industry. NGO campaign NGO - For a PR campaign by a charity or non-governmental organisation. Public sector PUBLICSEC - For creative use of PR by a public sector body. Publications PUBLT - For a creative PR publication in print or electronic format. Retail and fashion RETAIL - For a PR campaign in the retail or fashion sector. Small and medium enterprises SME - For a PR campaign by an SME (as defined by the EU). Sponsorship SPONSOR - For a PR campaign that promoted awareness of sponsorship of an event or activity. Sport SPORT - For a PR campaign to promote sport or exercise for itself or to a community. Technology TECH - For a creative PR campaign in the technology or IT sector. Transport  TRANSPORT - For a PR campaign in the automotive or other transport sector. Travel and tourism TRAVEL - For a PR campaign in the travel, hotel or tourism sector.

Grand Prix for Excellence Winners

2025 - Data is a Value - Protect It, Latvia, Olsen+Partners 2024 - Pots that Develop, Peru, Alicorp 2023 - Call Russia, Lithuania, Not Perfect Vilnius 2022 - Tencent Weixin Pay, China, One for All Love Meal Program 2021 - Te Taura Whiri i te Reo Māori, New Zealand, Te Wā Tuku Reo Māori - The Māori Language Moment 2020 - LLYC, Spain, The last older person to die in loneliness 2019 - Dentsu Public Relations Inc, Japan, Kobayashi City Department of SimCity BuildIt 2018 - FleishmanHillardVanguard and Orta, Russia, Aeroflot's Sulimov dogs 2017 - Weber Shandwick, UK, The alphabet of illiteracy 2016 - FleishmanHillard / Royal Philips, Ireland, Philips breathless choir 2015 - Atmosphere Communications, South Africa, Sanlam one rand man 2014 - Nanyang Technological University, Singapore, a global university on the rise 2013 - Turkcell, Turkey, Women Empowerment in Economy 2012 - Blumen Group, Serbia 2011 - Absa, South Africa, Absa rings the bell

References

External links IPRA official website