Brightstorm was a subscription-based online learning platform that hosted study videos and resources for test preparation.
History Brightstorm was founded in 2008 by Jeff Marshall, Chris Walsh, and Bumsoo Kim, then investment principal at KTB Ventures.Sang-Hun, Choe, "Tech Company Helps South Korean Students Ace Entrance Exams", The New York Times, June 1, 2009Ripley, Amanda, "The $4 Million Teacher", The Wall Street Journal, August 3, 2013 Kim met Marshall and Walsh through KTB while they were developing the idea for the platform, and the three co-founded Brightstorm together.Morrison, Chris, "Brightstorm Nabs $6M, Launches Into the Booming Online Education Market", VentureBeat, October 21, 2008 Brightstorm raised $6 million for online video tutorials on topics including SAT prep, AP United States History, and geometry.
Business model Brightstorm's business model has changed several times throughout the course of its existence. From the launch of its online services in 2008 until August 2009, the course model of its content was subject-oriented.Tsubata, Kate, "Home-Schooling: A Perfect Storm for Online Learning", The Washington Times, January 4, 2009Ostrow, Adam, How To: Prepare for the SATs Without Opening a Book, Mashable, November 30, 2008 In September 2009, Brightstorm adopted a freemium business model which offered free content in math and science and paid content in test prep for SAT, ACT, and Advanced Placement tests.Melendez, Lyanne, "Website Makes Math Fun, Easy to Learn", ABC 7 News, January 4, 2010
References
External links Official Website