Todd Reed (born April 16, 1973) is an American fine jewelry designer best known for his use of rough diamonds."Todd Reed's Play on Pearls", Robb Report, 20 June 2014. Retrieved on 2 January 2015. Reed's designs are hand-fabricated in Boulder, Colorado using recycled metals.
Career Before making jewelry, Reed experimented with clothing, furniture, sculpture, painting and leatherwork. In 1992 Reed began working for leathersmith Eric Hodges,"Design Talk - Todd Reed", DiamondWorld.net, 18 February 2013. Retrieved on 2 January 2015. fabricating the metal conchos for leather bags. Soon after, Reed was introduced to rough diamonds by collector Jack Greenspan."Veranda Art of Design Awards Winner 2009", Veranda, September 2009. Retrieved on 2 January 2015. Reed started teaching himself how to create jewelry from metal using colored gemstones.Oriel, Andy. December 2009. The Softer Side of Forging. Lapidary Journal, December 2009, pp. 26 Even though Reed found a passion for creating jewelry, he enrolled in Western Culinary Institute in Portland.Michelle, Amber. "Raw Power", Rappaport Magazine, March 2009. Retrieved on 2 January 2015. While attending school he sold his designs at local markets.
Todd Reed (company) After completing school, he moved back to Colorado and began selling jewelry to galleries. He established his company at the age of 17. As his small business grew he began incorporating raw diamonds into his work. Reed was among the first to use raw diamonds in modern jewelry, creating a new category in fine jewelry."10 Products That Revolutionized the Jewelry Trade", JCK, 1 January 2012. Retrieved on 2 January 2015.
In 2010 Reed opened his first showroom in Boulder, Colorado.Gollan, Doug "In Todd (Reed) We Trust",Elite Traveler, 11 July 2014. Retrieved on 2 January 2015. His second showroom opened in Venice, CA in September 2014.Alcala, Natalie. "Ethical Fine Jeweler Todd Reed's Venice Shop Opens Next Week", Racked LA, 4 September 2014. Retrieved on 2 January 2015. Reed's designs are also sold in more than 70 jewelry stores nationwide."Todd Reed Bows in Venice Beach", WWD, 25 September 2014. Retrieved on 4 January 2015.
Sustainable material Reed uses raw stones, 18K and 22K yellow gold, sterling silver, rose gold and palladium. He uses naturally colored and untreated diamonds for his jewelry. The material he uses is responsibly sourced. Moreover, he uses natural resources and ensures fair treatment for the involved workers.
According to his responsibility mentality, he grows the brands philanthropic engagement and support of local businesses. He contributes to several philanthropic organizations and provides mentorship programs at local metalsmithing schools.
Awards 2009 Veranda Art of Design Award in the Personal Luxury category"Todd Reed Bio", Veranda, September 2009. Retrieved on 2 January 2015. 2011 "Best in Show" in the AGTA Spectrum Awards"Todd Reed Wins AGTA Spectrum Awards “Best in Show”", Accessories Magazine, 26 October 2010. Retrieved on 2 January 2015. 2012 "Best in Show" in the AGTA Spectrum Awards"Todd Reed Wins 2nd "Best of Show" at Spectrum Awards", Accessories Magazine, 25 October 2011. Retrieved on 2 January 2015. 2012 JCK Jeweler's Choice Award in the Palladium Jewelry category"2012 JCK Jewelers’ Choice Award Winners. JCK, March 2012. Retrieved on 7 January 2015. 2013 Centurion Design Award in Contemporary Metals category"2013 CENTURION DESIGN AWARD WINNERS ANNOUNCED", The Centurion, 7 February 2013. Retrieved on 7 Jan 2015.
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