Domino's Pizza Israel () is the Israeli subsidiary of the pizza chain Domino's Pizza, run by master franchisee Elgad Pizza with 33 branches throughout Israel.
History Domino's Pizza Israel was founded in 1990, – Retrieved 29 August 2014 and opened their first branch in Israel in 1993.Domino's Pizza – Retrieved 29 August 2014
In November 2003, master franchisee, Omni Food Products declared bankruptcy.Pizza Meter files for court protection from creditors – Retrieved 29 August 2014 Top bidder for the franchise was Morag Group at NIS 5.9 million ($1.9 million), however Omni felt the franchise should go to general manager Asaf GreenbergDomino's Pizza rejects top bidder – Retrieved 29 August 2014 The master franchise was eventually sold to Greenberg as well as two of the main franchise owners.
Despite discontinuing the promotion in the United States due to safety concerns, Domino's in Israel still offer a 30-minute delivery guarantee.
Labor issues In April 2014, employees protested in several locations around Israel, including outside the CEO's house. In many branches, signs were posted saying that Domino's would view those who cancel their union membership as loyal employees. Some branches were reportedly not allowing employees who were union members in to work.Workers of Domino's Pizza Israel hold protests to defend their right to unionize – Retrieved 29 August 2014
Innovation In December 2013, Domino's Pizza Israel, was the first Domino's location internationally to unveil vegan pizza, which uses a soy-based cheese substitute.Domino’s launches its first-ever vegan pizza - in Israel – Retrieved 29 August 2014
Kashrut Despite being located in Israel, a primarily Jewish country, almost none of the chain's locations are kosher.Domino's Pizza Goes Vegan — in Israel – Retrieved 29 August 2014 By not being kosher, Domino's is able to remain open 7 days a week as well as offering meat toppings and meat products such as wings, which are added to almost a third of the chain's sales.Spreading their wings in the fast food market – Retrieved 29 August 2014 Due to this, Domino's operates mostly in secular areas of Israel where the majority of people do not keep kosher.
Facebook page hijacking On 14 July 2014, during Operation Protective Edge Hamas hijacked Domino's Pizza Israel's Facebook page to announce they would be firing rockets at Tel Aviv and Haifa.Hamas hacks Channel 10: 'Prepare for drawn-out stay in bomb shelters' – Retrieved 29 August 2014
See also
Culture of Israel Israeli cuisine Economy of Israel List of pizza chains List of restaurants in Israel
References