Signpost is a technology company that develops CRM and marketing automation software for local businesses to build relationships with new and existing customers.Messina, Judith"Watch for Signpost up ahead". Crainsnewyork.com. Retrieved 2013-10-09.
In both 2014 and 2015 Signpost was named by Forbes as one of America's Most Promising Companies "Signpost". Forbes.com. Retrieved 2015-01-21. The company is headquartered in New York CityRoen, Scott"4 NYC Startups Reshaping Small Business".mashable.com. Retrieved 2012-06-24. and has offices in AustinCalnan, Christopher"New York software company to expand Austin operations".bizjournals.com. Retrieved 2014-03-20. and Denver.Davidson, Michael"Marketing Automation Startup Signpost Plans Major Denver Expansio n". Retrieved 2014-02-19.
In the fall of 2014 and 2015, Signpost was ranked as a "Top Workplace" by The Austin American Statesman Statesman.com Retrieved 2014-11-17. and Crain's New York Crainsnewyork.com Retrieved 2014-12-05.
Product Signpost manages online interactions between businesses and their customers.Grant, Rebecca"Signpost helps smaller businesses get more out of online marketing". venturebeat.com. Retrieved 2013-11-19. Their software automates three steps in building customer relationships: online presence management, capturing customer information, and remarketing.Clancy, Heather"New Signpost service helps drive more sales from existing customers". zdnet.com. Retrieved 2014-02-04.
Signpost's online presence management aims to help local businesses to update, verify, and enhance their business information on social and mobile listings such as Google+, Facebook, and Yelp. Their software builds customer profiles by capturing every email, phone call, and credit card transaction.Richards, Katie"This Startup Thinks It's Found A Better Way For Businesses To Keep Their Customers". businessinsider.com. Retrieved 2014-09-10. By using the customer data for each contact, the software automatically follows up with each customer in a personalized way encouraging new customers, repeat business, getting five star reviews, and referrals.Murphy, Tom"A Signpost on the Road to Marketing Automation". cmswire.com. Retrieved 2014-10-29.
History The company was founded in 2010 by Stuart Wall and John Buchanan out of Harvard Business School. It has raised $30M in venture funding from Georgian Partners, Google Ventures,Koetsier, John"For $150/month, this Google-backed startup lets small biz automate marketing like the big boys".Venturebeat.com. Retrieved 2013-10-01. Spark Capital,Kim, Ryan"".Gigaom.com. Retrieved 2012-05-01. OpenView Venture Partners,Ha, Anthony"Signpost Raises $10M To Bring Online Marketing Tools To Small Businesses".techcrunch.com. Retrieved 2013-11-19. Scout Ventures and a group of angel investors including Jason Calacanis, Thomas Lehrman, and Jack Herrick.
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