Gravie is a health insurance marketplace headquartered in Minneapolis, Minnesota."VC-backed health care startup Gravie cuts 25 percent of workforce". Minneapolis St. Paul Business Journal. Feb 23, 2016 Gravie provides individually-tailored recommendations to individuals who are in the process of purchasing health insurance."Gravie Health Insurance Marketplace Raises $10.5 Million Series A From Aberdare Ventures" TechCrunch"Former White House CTO: What's next for Obamacare website". VentureBeat. October 23, 2013."For health insurance, local companies turn to Gravie". By Nate Gotlieb Mankato Free Press, Jan 18, 2015 . They are a licensed third-party administrator (TPA) that administers both level-funded health plans and an ICHRA solution.
Gravie offers health plans both on the federal and state health exchanges and off-exchange in the private, individual market,"Health IT start-up helps absorb health care rollout bumps". Star Tribune. Jackie Crosby December 14, 2013 and is an alternative to group health coverage for businesses."Tough choices for small businesses under Obamacare". CNBC, Bertha Coombs 30 Sep 2013"Should Your Small Business Offer Health Insurance?". Money, Robb Mandelbaum. Jul 25, 2016
History
Abir Sen, CEO, launched Gravie on November 15, 2013 with co-founders Jill Prevost and Marek Ciolko"Gravie launches in Minnesota". tech.mn, November 15, 2013. Jeff Pesek and $2.6 million in initial investor funding from FirstMark Capital. On March 17, 2014, the company announced $10.5 million in additional investor funding led by Aberdare Ventures. FirstMark Capital also participated in the second round of funding."Health care startup Gravie raised $10.5 million". Minneapolis/St. Paul Business Journal, March 17, 2014.
After a further round of funding in 2015,"Gravie’s wacky video says little about choosing health insurance". MedCityNews, By Stephanie Baum. Apr 21, 2015 in 2016 the firm laid off 21 employees."After receiving $12.5M last year, this health benefits startup laid off 25% of its staff". Healthcare Dive, Meg Bryant Feb. 24, 2016
In 2016 Securian Financial Group invested in Gravie and began selling its life insurance products through Gravie's website."Securian invests $1M in partnership with health care startup Gravie". Minneapolis/St. Paul Business Journal, Jul 20, 2016
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