The 41st Guillermo Mendoza Memorial Scholarship Foundation Box Office Entertainment Awards (GMMSF-BOEA) is a part of the annual awards in the Philippines held on June 10, 2010. The award-giving body honors Filipino actors, actresses and other performers' commercial success, regardless of artistic merit, in the Philippine entertainment industry."Star Cinema named most popular film producer". Star Cinema. Retrieved 2014-05-19.
Winners selection The winners are chosen from the Top 10 Philippine films of 2009, top-rating shows in Philippine television, top recording awards received by singers, and top gross receipts of concerts and performances."Vic Sotto, Vice Ganda named Phenomenal Stars of the Year; John Lloyd Cruz and Sarah Geronimo are Box Office King & Queen" . Pep.ph. Retrieved 2014-05-19.
Awards ceremony On June 10, 2010, at Carlos P. Romulo Auditorium, RCBC Plaza, Ayala Avenue in Makati, Philippines, the 41st Box Office Entertainment Awards night was held."ABS-CBN big winner at GMMSF Entertainment Awards". ABS-CBN News. Retrieved 2014-05-21."41st Box Office Entertainment Awards 2010 Winners". Dan Broadcasting Company. Retrieved 2014-05-21.
Awards Major awards Box Office King & Queen – John Lloyd Cruz and Sarah Geronimo (You Changed My Life) Male Concert Performer of the Year – Martin Nievera Female Concert Performer of the Year – Pops Fernandez Male Recording Artist of the Year – Gary Valenciano Female Recording Artist of the Year – Nina
Film and Television category Film Actors of the Year – John Lloyd Cruz and Luis Manzano (In My Life) Film Actress of the Year – Ms. Vilma Santos (In My Life) Film Producer of the Year – Star Cinema Film Director of the Year – Cathy Garcia Molina (You Changed My Life) Scriptwriters of the Year – Raymond Lee, Senedy Que, and Olivia Lamasan (In My Life) TV Program of the Year – May Bukas Pa (ABS-CBN) Princess of Philippine Movies & TV – Kim Chiu (Tayong Dalawa - ABS-CBN) Prince of Philippine Movies & TV – Gerald Anderson (Tayong Dalawa - ABS-CBN) Promising Male Box Office Star for Movies & TV – Coco Martin (ABS-CBN) Promising Female Box Office Star for Movies & TV – Angelica Panganiban (ABS-CBN) Love Team of the Year – Dingdong Dantes & Marian Rivera Endless Love (GMA-7) Promising Love Team of the Year – Enchong Dee & Erich Gonzales (ABS-CBN) TV Directors of the Year – Jojo Saguin and Jerome Pobocan (May Bukas Pa - ABS-CBN)
Music category Group Recording Artist/Performer of the Year – Bamboo Promising Male Recording/Performer of the Year – Jericho Rosales Promising Female Recording/Performer of the Year – Frencheska Farr Promising Group Recording/Artist of the Year – Pop Girls Novelty Singer of the Year – Willie Revillame Dance Group of the Year – ASAP Supahdance
Special awards Bert Marcelo Award – Pokwang Comedy Box Office King – Vic Sotto Comedy Box Office Queen – Ai-Ai delas Alas Global Achievement by a Filipino Artist – Brillante Mendoza Global Achievement by a Filipino Artist – Gina Pareño Record Breaking Concert of the Year – Eraserheads (Eraserheads: The Reunion Concert)
Multiple awards Individuals with multiple awards The following individual names received two or more awards:
Awards Name2John Lloyd Cruz
Companies with multiple awards The following companies received two or more awards in the television category:
Awards Company7ABS-CBN
References