Anchor bottlers are a soft drink manufacturer’s major bottlers around the world. For example, The Coca-Cola Company employed the strategy of "anchor bottlers" to penetrate markets like China.
Notable anchor bottlers include: The Coca-Cola Company's anchor bottlers consist of many large multinational bottlers and major bottlers in the United States. The Pepsi Beverages subsidiary of PepsiCo is the company's anchor bottler for the North American market. The American Bottling Company, the bottling subsidiary of Keurig Dr Pepper, is the anchor bottler for most of the company's soda brands in the US.
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