Asam is a surname. Notable people with the surname include:
Cosmas Damian Asam (1686–1739), German Baroque painter and architect, one of the Asam brothers Egid Quirin Asam (1692–1750), German Baroque plasterer and sculptor, one of the Asam brothers Liesbeth Mau Asam (born 1982), Dutch short-track speed skater Werner Asam (1944–2026), German actor and director