The Chicano Music Awards was an annual award event that honored Chicano musicians and raised money for college scholarships. It was held at the Pasadena Civic Auditorium.KPCC's Sancho to Host Chicano Music Awards – Los Angeles Times It was attended by as many as 3,000 people.Michael D’Angelo Performs at the IW Club, Coachella Valley Weekly
The event was held annually from 1989Chicano Music Awards through at least 2000.
It was founded by Daniel A. Castro, also known as "Sancho," long-time host of the "Sancho Show" on KPCC, the Pasadena City College radio station.
Artists who have received awards include Don Tosti, Freddy Fender,"Freddy Fender Timeline". The Brownsville Herald. Linda Ronstadt, Flaco Jimenez, and Carlos Santana.
Proceeds of the event went to the Quetzalcoatl Memorial Scholarship Fund, also founded by Castro in honor of his son Quetzalcoatl, who died at the age of 8. The organization provides scholarships for Chicano and Latino college students.Sanchos Out, but Not Down | Radio | Los Angeles | Los Angeles News and Events | LA Weekly"A Streetwise Latino Beams His Message : Radio: On KPCC-FM's 'Sancho Show,' college associate dean Daniel Castro uses barrio vernacular to urge his listeners to get an education." Los Angeles Times, February 19, 1994|NANCY MATSUMOTO |"Richard 'Scar' Lopez, founder of Cannibal & the Headhunters, dies". The Bulletin.
References
External links The Sancho Show The Sancho Show: Chicano Music Awards LA Mission:Chicano Music Awards raise scholarship funds, community consciousness