Global Hotel Alliance (GHA) is the world's largest alliance of hotel brands. Based on the airline alliance model, it was founded in 2004 by four hotel chains, Kempinski, Pan Pacific Hotels and Resorts, Rydges Hotels & Resorts, and Wyndham International. GHA uses a shared technology platform for its member brands, and operates a multi-brand loyalty programme, GHA DISCOVERY, which has over 24 million members, as of June 2023. The alliance encompasses 800 upscale and luxury hotels, across 40 brands in 100 countries.
Brands As of December 2025, member brands include:
Anantara Hotels & Resorts Andronis Araiya Hotels & Resorts Arjaan Hotel Apartments ASMALLWORLD Avani Hotels & Resorts Bristoria Hotels Capella Hotels & Resorts Centro Hotels Cheval Collection Cinnamon Hotels & Resorts Corinthia Hotels Divani Collection Hotels The Doyle Collection Edge by Rotana Elewana Collection iclub Hotels JA Resorts & Hotels Kempinski Hotels Lanson Place The Leela Palaces, Hotels and Resorts Lore Group Lungarno Collection Maqo Marco Polo Hotels Mysk by Shaza NH Hotels NH Collection nhow Hotels Niccolo Hotels Nikki Beach Hotels & Resorts NUO Hotels Oaks Hotels, Resorts & Suites OUTRIGGER Resorts & Hotels Pan Pacific Hotels and Resorts Paramount Hotels PARKROYAL COLLECTION PARKROYAL Hotels & Resorts Patina Hotels & Resorts Rayhaan Hotels & Resorts Regal Hotels The Residence by Cenizaro Rotana Hotels Saii Hotels & Resorts The Set Collection Shaza Hotels The Sukhothai Hotels & Resorts Sun International Sunway Hotels & Resorts Tivoli Hotels & Resorts Ultratravel Collection Unike Hoteller Verdi Hotels Viceroy Hotels and Resorts
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