The Indian National Congress (INC) is one of the two major political parties in India. The prominent members of the party are the president Sonia Gandhi, vice-president Rahul Gandhi, former prime minister Manmohan Singh and Priyanka Gandhi. INC took part in the elections alongside other members of the United Progressive Alliance. On the fourth anniversary of the second United Progressive Alliance government, the INC announced that its campaign for the election would be led by Prime minister Manmohan Singh, party chairperson Sonia Gandhi, and general secretary Rahul Gandhi.
Burson-Marsteller, JWT and Dentsu were contracted to provide an image makeover to the party and Rahul Gandhi. In its election manifesto, INC promised "Right to Health", "Right to homestead", "Right to social security" and "Right to pension". During the elections, Congress leaders criticised the Bharatiya Janata Party (BJP) and its prime ministerial candidate Narendra Modi for being involved in low level politics. They accused Modi of favouring businessmen. The party campaigned throughout India, but suffered its worst ever defeat, winning only 44 seats over 543 constituencies; the BJP won the election and was able to form a government with a majority for the first time since the victory of Rajiv Gandhi in 1984. After the results were announced both Sonia and Rahul Gandhi offered to resign from their posts in the party but the Congress Working Committee rejected their resignations and criticised the government's communication strategy for the party's defeat.
Background
As the 15th Lok Sabha was due to complete its constitutional term on 31 May 2014, a general election was called by the Election Commission for the constitution of the 16th Lok Sabha. The election was held in nine phases from 7 April to 12 May 2014. The Congress party had won the previous two elections in 2004 and 2009, and so was campaigning to win the election for the third consecutive time. The result of this election were declared on 16 May, before the 15th Lok Sabha completed its constitutional mandate on 31 May 2014.
Rahul Gandhi was appointed to head a six-member committee to formulate and implement alliances, the party manifesto, and general publicity for the election. On 19 January 2013, Rahul Gandhi was appointed the vice-president of the Indian National Congress at the Jaipur Declaration of Congress. The resolution to make Rahul the vice-president was moved by A. K. Antony and was unanimously adopted by the Congress Working Committee. Rahul had earlier been the party's general secretary, the chief of Indian Youth Congress, and National Students Union of India. The party decided not to announce a prime ministerial candidate. The members of the party's pre-poll alliance committee were Veerappa Moily, A. K. Antony, Jitendra Singh, and Suresh Pachauri. Ambika Soni, Digvijaya Singh, Jyotiraditya Scindia and Manish Tewari formed the party's publicity group for the elections.
Candidates
The United Progressive Alliance (of which INC is the biggest member) fielded 541 candidates for the Lok Sabha elections; 465 belonged to INC and the rest were fielded by the other members of the UPA.
+ Constituents of United Progressive Alliance (Pre-poll Alliance)#PartyAlliance in statesSeats sharingSeats WonReferences1 Indian National Congress All States and UT46544 1622 Rashtriya Janata Dal Bihar, Jharkhand2843 Nationalist Congress Party Bihar, Goa, Gujarat, Maharashtra236 34 Rashtriya Lok Dal Uttar Pradesh80 55 Jharkhand Mukti Morcha Jharkhand426 Jammu & Kashmir National Conference Jammu & Kashmir30 37 Mahan Dal Uttar Pradesh308 Indian Union Muslim League Kerala229 Socialist Janata (Democratic) Kerala1010 Kerala Congress (M) Kerala1111 Revolutionary Socialist Party Kerala11 112 Bodoland People's Front Assam10 113 Communist Party of India Telangana, Andhra Pradesh11 3 Total UPA Candidates54161 145
Manifesto
INC formed a Manifesto Committee in 2013 to prepare its manifesto. The members of the committee were:
A. K. Antony P. Chidambaram Sushil Kumar Shinde Anand Sharma Salman Khurshid Sandeep Dikshit
Mohan Gopal Renuka Chowdhary Jairam Ramesh Digvijay Singh Ajit Jogi PL Punia
The party released its 2014 Lok Sabha election manifesto on 26 March 2014 at the party office in Delhi. In the manifesto the party promised a "Right to Health", a "Right to homestead", a "Right to social security", a "Right to dignity and humane working conditions", a "Right to entrepreneurship" and a "Right to pension" and highlighted its achievements in bringing in a "Right to Information", MNREGA and the Food Security Bill. INC said that it would provide jobs to 100 million people in India, take all necessary measures to increase the country's GDP to 8% within 100 days of coming to power and provide inclusive growth to India. A. K. Antony said that it was the "lengthiest Manifesto so far that took five months to prepare" and that the "2014 manifesto must reflect the aspirations of the Indian people and this manifesto must bring out a new vision." While presenting the manifesto, Rahul Gandhi said "it truly reflects the voice of the people" and maintained that the party has delivered on 90% of the promises made in the previous election. Manmohan Singh said that the party had pulled 140 million people out of poverty. INC promised to waive all export taxes, return the country to a high rate of economic growth and enact all remaining anti-corruption bills.
The opposition parties accused INC of not learning from mistakes and making the same promises it had in the previous two manifestos. BJP's Mukhtar Abbas Naqvi accused INC of shirking responsibility for its failure. Brinda Karat of the Communist Party of India blamed Congress for repeatedly making the same promises and called it a "cruel joke". Aam Admi Party member Ashutosh said that Congress "cannot gain the support which it has already lost".
On 5 April, the INC mocked BJP for not releasing its manifesto, after BJP released a "charge sheet" against INC. BJP's manifesto was released on 7 April, the day when the first phase of the elections began, citing "logistical reasons" for the delay.
Campaigning
The Congress party had established an election committee for all election related decision, campaigning and co-ordination. The members of the committee were:
Sonia Gandhi (President) Manmohan Singh Rahul Gandhi Ahmed Patel Ambika Soni Janardan Dwivedi Mukul Wasnik
Oscar Fernandes Girija Vyas Mohsina Kidwai A.K. Antony M. Veerappa Moily B.K. Handique Makhan Lal Fotedar
INC created an Election control room, headed by Randeep Surjewala, to keep track of all the events and information related to campaigning. The war room was located at 15, Rakabganj Road and kept track of 160 Lok Sabha constituencies where the party needed to boost its preparations. The Congress party initiated its election campaign in January 2014. It gave extra focus to the new middle class of India which was above the poverty line but not enough rich to be in middle class. This new economic class comprises 700 million people out of the country's total population of 1.2 billion. This class includes railway coolies, servants, rickshaw-pullers, labourers, fishermen, guards and other people who earn their living by doing minor chores.
The party created a social media platform called Khidki.com. It was designed under the supervision of national spokesperson Sandeep Dikshit with the motive of promoting the party during the elections. It was inaugurated by Rahul Gandhi during a media conclave in July 2013. While addressing a rally in Uttarakhand on 23 February, Gandhi promised that after forming the government, INC will provide free healthcare facilitates. He accused BJP of practising "politics of blood". On 15 March, he interacted with party workers, block, district and Pradesh Congress Committee presidents on Google Hangout for the first one hour and then with general public afterwards. This step was seen by media as a measure to counter Narendra Modi's "Chai pe Charcha" where he interacted with people on Internet while sipping tea. The party began its campaign in Uttar Pradesh on 23 March 2014 in Pratapgarh by organising a rally which was addressed by Rahul Gandhi, Madhusudan Mistry, Pramod Tiwari and other senior party leaders. On 29 March, Rahul Gandhi shared stage with Imran Masood's wife in Saharanpur a few hours after he was arrested for making libelous remarks on Modi. Rahul Gandhi addressed rallies in several places including Delhi, Haryana, Bardoli, Gujarat and Rajasthan. He also addressed rallies in north-eastern states of India including Kohima (Nagaland), Tezpur and Dibrugarh in Assam and Itanagar in Arunachal Pradesh.
INC's president Sonia Gandhi did rallies in Telangana, Tamil Nadu, and Delhi as part of the party's election campaigning. Manmohan Singh accused BJP of dividing the country, while addressing a rally in Uttar Pradesh. He also addressed a rally in Kerala. In Assam he criticised BJP for "always playing a destructive role" and "running a person centric campaign". He added that BJP was making promises which it could not fulfill. Singh was the party's star campaigner in Maharashtra along with Sonia and Rahul Gandhi, Ghulam Nabi Azad, Jyotiraditya Scindia, Ashok Chavan and Mohan Prakash. Sonia Gandhi also campaigned in Amethi, the constituency of Rahul Gandhi on 19 April. After she suffered an asthma attack while campaigning, her three rallies scheduled for 20 April were cancelled.
Priyanka Gandhi, while campaigned in Rae Bareli on 24 April, accused Narendra Modi of favouring businessmen by allocating land to their companies at very low prices and defended her husband Robert Vadra over the accusations of corruptions. While addressing a rally in Amethi on 5 May, Modi responded by criticising Priyanka for saying that BJP was involved in low level politics. He also added that former prime minister Rajiv Gandhi had humiliated a former chief minister of a state at an airport. Priyanka Gandhi called Modi's statement an insult to his "martyr father" and criticised BJP for involving in low level politics. INC's senior leaders felt that Priyanka's attacks on Modi had energised the party workers. Priyanka also said that it is not 56-inch chest but big heart, moral strength that are necessary to run the nation. She further said that Modi wanted power for himself and alleged that books defaming her family members were being dropped at night in the places where her public meetings were scheduled to take place. Agitated by the allegations BJP launched a CD and booklet titled Damadshree accusing Bhupinder Singh Hooda and Ashok Gehlot of helping Vadra in acquiring land in violation of the regulations. Priyanka Gandhi criticised this move of the BJP and compared it to "panicky rats". She also took a pun on Modi's remarks on Rahul Gandhi in which he called him Shahzada (prince) and Namuna (specimen), by calling Modi's behaviour childish.
On 10 May, the last day of campaigning Rahul Gandhi did a roadshow in Varanasi, the constituency from where the prime ministerial candidate of the Bharatiya Janata Party, Narendra Modi was contesting in the elections. Gandhi was accompanied by Raj Babbar, Nagma, Madhusudan Mistry and the party's candidate for the constituency Ajay Rai. He alleged that Modi was responsible for tapping the phone of a woman architect in Gujarat and had ordered police officials to spy on her. He also accused Modi for favouring Adani Group by giving them land worth at a petty cost of Rs. 1 per square metre and promoted his party by telling people about the benefits of scholarships programs initiated by the government and MNREGA. During the roadshow family members of Bharat Ratna laureate Bismillah Khan played shehnai. The family members had refused to be the proposers when Narendra Modi filed his nomination in Varanasi.
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