Mishka NYC is a streetwear company and record label currently headquartered in Los Angeles, California. It was established in 2003 by Mikhail Bortnik and Greg Rivera in Brooklyn, New York. Featuring bright colors and grotesque but playful cartoon imagery, the brand designs T-shirts, hats, sweaters, and accessories. Mishka NYC's most notable design is the "Keep Watch" eyeball and the "Bearmop" logo, a cartoon bear.
Mishka Records Plastician – Мишка Presents Keep Watch Vol. VIII, 2009 Blessure Grave – Stranger In The House, 2010 //TENSE// – Turn It Off, 2010 Das Racist – Shut Up, Dude, 2010 Various – The Guide To Grave Wave, 2010 ℑ⊇≥◊≤⊆ℜ – Zombie Rave Special Edition, 2010 Das Racist – Sit Down, Man, 2010 The Glitch Mob – Drink The Sea Part 2: The Mixtape, 2010 Spooky (2) – Мишка Presents Keep Watch Vol. XXVIII, 2011 Psychic TV, Star Eyes* & Dust La Rock – B.K. Scum, 2011 Mr. Muthafuckin' eXquire – Lost In Translation, 2011 Main Attrakionz – 808s & Dark Grapes II, 2011 Hussle Club – Loose Tights, 2011 Mater Suspiria Vision – Seduction Of The Armageddon Witches, 2011 C V L T S / Virgin Spirit (2) – Time Debt / Bathed In White, 2012 Bruxa – Victimeyez, 2012 Birdy Nam Nam – Geto Bird, 2012 Cities Aviv – Black Pleasure, 2012 DJ Muggs – Sound Clash Business, 2012 Meyhem Lauren* – Mandatory Brunch Meetings, 2012 Supreme Cuts & Haleek Maul – Chrome Lips, 2012 Yung Lean – Unknown Death 2002, 2013 Spark Master Tape – The #SWOUP Serengeti, 2013 Cakes da Killa – The Eulogy, 2013
L'Amour Supreme
One of Mishka's most prominent visual collaborators is street artist L'Amour Supreme. As the brand's lead artist for many years, he was instrumental in shaping Mishka's distinctive aesthetic—most notably creating the iconic "Keep Watch" eyeball graphic that became a signature of the label. His work blended punk, comic book, and monster imagery into bold, colorful designs that appeared across Mishka's apparel, toys, and marketing. L’Amour Supreme also collaborated on vinyl toy releases with Mishka, such as Bootleg Kaiju and The Beast, and participated in live art events and exhibitions under the brand's name.
References
External links