My-Tv was Italy's first internet television service. Owned by RCS MediaGroup, Mediobanca and Gruppo Ciancio, it streamed on-demand video content from Milan and Rome that included music and information about events, clubs and shopping.
History My-Tv was founded in 2000 in Milan by Salvo Mizzi, and it's considered the first Italian web television.La città? Per raccontarla c'è My Tv, Marco Letizia, Corriere della Sera, 9 novembre 2000, p. 26. (Italian)
In Italy My-Tv programs "have been the only ones to be by television channels thanks to their huge internet circulation and success". Art director was popular Italian singer-songwriter Lucio Dalla.
See also Alternative media
References
Further reading Giuseppe Mazzei, Verso il tigitale. Giornalismo tv. Manuale del cambiamento, RAI ERI, Roma 2002 (Italian) Luca De Biase, Giorgio Meletti, Bidone.com? Da dove riparte la net economy in Italia, Fazi Editore, Roma 2001 (Italian). Louisa Ha, Richard J. Ganahl, Webcasting worldwide: business models of an emerging global medium, LEA's Media Management and Economics Series, Routledge, New Jersey 2007.
External links Official Website