The OAAA OBIE Awards is an awards program managed by the Out of Home Advertising Association of America recognizing creativity in the out-of-home advertising (OOH) industry. The name OBIE is derived from the ancient Egyptian obelisk meaning, a tall stone structure used to publicize laws and treaties thousands of years ago. Many historians consider the obelisk as the first true form of advertising.
Eligibility For an advertisement to be eligible for the OBIE Awards, the advertiser (or its agency) must have made payment for the unit space directly to an out of home media company owning or operating the structure, the only exception being public service advertisements.
The advertisement must have been posted within the previous calendar year. Identical advertisements posted during the eligible calendar year but entered in any previous OBIE Awards cycle are not eligible.
Current categories Automotive Consumer Goods & Services Contextual OOH Custom Installation Craft Engagement Entertainment Experiential Food & Beverage Integrated Media International Media Non-Profits & Public Service Retail Transportation
Judging Each year, a panel of seven judges meets to judge that year's OBIE Awards. The judges are selected from the top executives at advertising agencies and OOH media companies across the country. The OBIE jury gathers to evaluate all the entries in a day-long process that eventually yields Gold OBIE winners, Silver OBIE winners, and OBIE Finalists.
Ceremonies 2003 – Washington, DC 2004 – Scottsdale, Arizona 2005 – Chicago, Illinois 2006 – Palm Springs, California 2007 – San Diego, California 2008 – Boca Raton, Florida 2010 – Phoenix, Arizona 2011 - Miami, Florida 2012 – Miami, Florida 2013 – Los Angeles, California 2014 – Orlando, Florida 2015 - San Diego, California 2016 - Boca Raton, Florida 2017 - New Orleans, Louisiana 2018 - Austin, Texas 2019 - Las Vegas, Nevada 2020 - Phoenix, Arizona 2021 - Virtual 2022 - Marco Island, Florida 2023 - Nashville, Texas 2024 - Carlsbad, California
Hall of Fame The OBIE Hall of Fame Award was established in 1992 to reward brands that have exemplified long-standing distinction in using the OOH medium. The award is voted on by the OAAA membership each year. The first recipient of the OBIE Hall of Fame Award was the US Army. Past winners include Apple, Budweiser, Chick-fil-A, Coca-Cola and Mini Cooper. 2003 – McDonald's 2004 – Bank of America 2005 – Apple Computer 2006 – Chick-fil-A 2007 – Walt Disney Company 2008 – Altoids 2009 – Absolut 2010 – Mini Cooper 2011 – Cracker Barrel Old Country Store 2012 – Maker's Mark 2013 – ESPN 2014 - Gap Inc. 2015 - HBO 2016 - Corona (beer) 2017 - Warner Bros. Entertainment 2018 - Miller Coors 2019 - Universal Studios 2020 - AT&T 2021 - Geico 2022 - Denver Water 2023 - Netflix
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