Up (styled as UP by EL AL) was a low-cost airline brand of Israeli carrier El Al."Contact Us." Up. Retrieved on 23 April 2014. "Address: EL AL Israel Airlines Ltd. Customer Care Department POB 41 Ben-Gurion Airport, 7015001 ISRAEL" El Al announced in January 2018 that Up would cease operations in October 2018 to be remerged into El Al.
History On 26 November 2013, El Al unveiled its new low-cost airline Up, which commenced operations on 30 March 2014, initially to Berlin, Budapest, Kyiv, Larnaca and Prague using Boeing 737-800 aircraft transferred from the El Al mainline fleet. Up was founded by its parent El Al to be used on some routes to Europe where it replaced El Al itself. All flights of Up were operated by El Al, using El Al's call sign and codes with a four digit number. For flights over two hours, the airline offered a buy on board service."Menu" (Archive). Up. p. 5/5. Retrieved on 21 August 2014.
In August 2014, Ryanair CEO Michael O'Leary wanted to develop a "Ryanair Israel", connecting Israel with cities across Europe. He said an inhibiting factor in the plan was Israeli authorities' protectiveness of El Al from competition.
In January 2018, it was announced that El Al were to discontinue the Up brand. Up was planned to cease operations by October 2018, and all flights and aircraft would return to El Al.El Al to Drop the Up Brand El Al therefore introduced a new fare structure to replace the Up offers.ch-aviation.com - Israel's El Al to drop UP budget brand 4 January 2018 The last flights operated on 14 October 2018.Up, Up and Away Airliner World December 2018 page 13
As of 2025, El Al is operating its second low-cost subsidiary, Sundor,Sundor to a variety of destinations.
Destinations Up served the following destinations until 14 October 2018:
Country City Airport Notes RefsCyprusLarnacaLarnaca International AirportCzech RepublicPragueVáclav Havel Airport PragueGermanyBerlinBerlin Schönefeld Airport HungaryBudapestBudapest Ferenc Liszt International AirportIsraelTel AvivBen Gurion International AirportUkraineKyivBoryspil International Airport
Fleet
AircraftIn serviceOrdersPassengersNotesWYTotalBoeing 737-800 4 —36144180Operated by and returned to El Al.Total4—
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