Alexander Daas is an American luxury eyewear brand and retailer of prescription reading glasses, sunglasses, and contact lenses, based in California. It also offers eye exams by independent optometrists on-site.
History Alexander Daas was started in San Francisco in 2010"Alexander Daas sunglasses: Eye Do frames" SF Gate. Retrieved 2013-11-10. and is currently headquartered in San Diego, United States. Originally, the brand specialized in small PD (pupillary distance) eyewear for narrow faces but has since expanded into eyewear for all face shapes and sizes.
The brand and company were founded by Alex Feldman, an American eyewear designer, stylist, and optician."The son of immigrants with a family optician shop now has a luxury eyewear brand that’s become a Hollywood favorite" Fortune. Retrieved 2025-12-29.
Locations
As of 2025, the company has five Alexander Daas Opticians locations across California, including Del Mar in San Diego,"Luxury eye-wear brand, Alexander Daas, expands to Del Mar" San Diego Tribune. Retrieved 2025-12-29. San Clemente in Orange County,"Meet Alexander Daas Founder Alex Feldman" Modern Luxury. Retrieved 2025-12-29. Larchmont Village in Los Angeles, Palo Alto in Silicon Valley,"Luxury eyewear brand to open in Town & Country" Palo Alto Online. Retrieved 2025-12-29. and the Marina in San Francisco (called San Francisco Optics by Alexander Daas, established in 1979). The brand has had pop-up shops in downtown San Diego and Studio City. These stores sell eyewear brands including their house brand and others.
References
External links Alexander Daas Official site