Instant breakfast typically refers to breakfast food products that are manufactured in a powdered form, which are generally prepared with the addition of milk and then consumed as a drink.Brand Positioning: Strategies for Competitive Advantage - Subroto Sengupta. pp. 5-6. Some instant breakfasts are produced and marketed in liquid form. The target market for instant breakfast products includes consumers who tend to be busy, such as students and working adults.Consumer Behavior in Action: Real-Life Applications for Marketing Managers - Geoffrey P. Lantos. p. 45.
Etymology Powdered instant breakfast has been described as a breakfast substitute, used as a quick meal replacement in place of traditional quickly prepared breakfast foods such as bacon and eggs, oatmeal and pancakes.
Brands Carnation-brand Instant Breakfast (renamed Carnation Breakfast Essentials) was introduced in 1964.The 1960s - Edward J. Rielly. p. 98. It is a powdered instant drink that is manufactured with protein, vitamins and minerals and sugar. It is typically prepared with milk, and is available in different flavors, such as chocolate, vanilla and strawberry.Breakfast: A History - Heather Arndt Anderson. p. 23. Powdered forms are marketed in individual-serving packets and in cans. Carnation also manufactures prepared bottled instant breakfast drinks in liquid form.
See also
Ensure Instant coffee Instant noodles Instant soup List of breakfast foods List of breakfast topics List of dried foods Powdered milk Protein shake Quaker Instant Oatmeal Ready Brek Tang
References
Further reading Sheth, Jagdish (2011). Models of Buyer Behavior. Marketing Classics Press. Chapter 13. p. 255. Lutz, Carroll; Przytulsk, Karen (2010). Nutrition and Diet Therapy. p. 257.
Instant Oatmeal Increases Satiety and Reduces Energy Intake Compared to a Ready-to-Eat Oat-Based Breakfast Cereal Abnehmen Tipps (in German)