Sulwhasoo () is a South Korean skincare and cosmetics brand launched by Amorepacific Corporation in 1997. Seolhwa (Hanja: 雪花) means a plum blossom that blooms in the snow. It is a brand that uses Korean traditional herbal ingredients as its main components and releases products that combine them with modern skincare science.
Ambassadors 2025: Im Yoon-ah (Girl's Generation) 2024: Choi Hwa-jung 2023: Tilda Swinton 2022: Rosé (Blackpink) 2021: Taeyeon (Girl's Generation) 2019: Angelababy 2018: Song Hye-kyo
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