It Pays to Advertise is a 1931 American pre-Code comedy film, based on the 1914 Broadway play of the same name by Roi Cooper Megrue and Walter Hackett, starring Norman Foster and Carole Lombard, and directed by Frank Tuttle.The AFI Catalog of Feature Films 1893-1993:..It Pays to Advertise
Paramount also produced a French-language version of the film titled (1932), directed by Karl Anton.
Plot Rodney Martin sets up a soap business to rival his father. With the help of an advertising expert and his secretary, Mary, he develops a successful marketing campaign. His father ends up buying the company from him, while Rodney and Mary fall in love.
Cast Norman Foster as Rodney Martin Carole Lombard as Mary Grayson Richard 'Skeets' Gallagher as Ambrose Pearle Eugene Pallette as Cyrus Martin Lucien Littlefield as Adams Judith Wood as Countess de Beaurien (credited as Helen Johnson) Louise Brooks as Thelma Temple Morgan Wallace as L. R. McChesney Tom Kennedy as Perkins Marcia Manners as Miss Burke Frank Coghlan Jr. as Office Boy (credited as Junior Coghlan) John Howell as Johnson John Sinclair as Window Cleaner Mischa Auer as Man Putting Sign on Car
Reception The film received positive reviews. Photoplay wrote that it has "plenty of speed and lots of laughs", and praised the "perfect cast".
See also It Pays to Advertise (1919) It Pays to Advertise (1936)
References
External links
It Pays to Advertise (filmography page) at Louise Brooks Society